Social Media Inflation

Implications - In the world of social media, there are only a handful of major players. And with each one trying to get a larger slice of the pie, it’s not surprising that brands like Facebook and LinkedIn are amplifying their offerings to be more than just about social networking (similarly, Google is augmenting itself to be more than just searches). Apps and tools, from music players to movie streaming and more, are extra features that will secure the attention of online users or lure them away from competitors.