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‘More Than Pretty Knickers' is Eco-Boudoir Approved

 - May 24, 2009
References: morethanprettyknickers & eco-boudoir
To further their goal of changing the textiles industry for the better, sisters Jenny and Verity White have created the MoreThanPrettyKnickers website and produced a short film. Both the site and film are designed to make their point: The textiles industry is one of the largest and most polluting on the planet and we need to be more mindful in our textile-buying choices.

Working on the theory that change happens from the bottom up, MoreThanPrettyKnickers uses simple underpants as a discussion point. 

Eco-Boudoir sponsors the site which is endorsed by one of the world’s most prestigious lingerie trade shows, Salon International de la Lingerie, and retailers DeviDoll and Adili.