Category
Tech
Automated Upkeep
Trend cluster
Category
Mood
Marketing
Online campaigns elevate spirits, inspire interaction.
4.0
Trend score
Trend
What is the Mood Marketing trend?
Mood Marketing: For brands seeking new methods of gaining consumer attention, one way to enhance engagement and interaction is through mood-boosting, inspiring campaigns that not only involve consumers but also make them feel good at the same time. Athletic brands such as Nike have been known for doing this (sports products tend to lend themselves to motivational themes), but inspiring, mood-based messaging can extend to different product types, from beverages to skincare products, as well.
Trend themes
Themes within the Mood Marketing trend
Three behaviours holding the trend together01
Mood Marketing
Brands can enhance engagement and interaction by creating mood-boosting, inspiring campaigns that make consumers feel good at the same time.
02
Interactive Campaigns
Businesses can use interactive campaigns to expand their impact in the marketplace and create memorable impressions.
03
Personalized Advertising
Companies can create personalized advertising campaigns to encourage customer engagement and increase brand loyalty.
Industry implications
What the Mood Marketing trend means for industry
Where the trend changes the playbookFor
Sports Apparel
Athletic companies can use motivational themes to create inspiring campaigns and attract consumers.
For
Food and Beverage
Brands can use personalized advertising to create engaging campaigns that encourage customers to try new products or flavors.
For
Skincare
Beauty brands can use mood-based messaging to create campaigns that make consumers feel good and encourage them to try new products.
Trend signals
Trend signals for Mood Marketing
Trend score 4.0 out of 10, from popularity 75%, activity 37%, freshness 8%.
Popularity75%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mood Marketing trend
7 featured examples from May 4 to Aug 28, 2011CategoryMarketing
Motivating Interactive Campaigns
Saucony's Athletic Ad Campaign Asks Users to Find Their Strength
Saucony's campaign in the athletic apparel industry utilizes personalized marketing and social media engagement to connect with consumers.
CategoryLifestyle
Drink-Buying Apps
The TGIFriday's Buy a Beer Campaign Allows You to Buy Rounds for Your Friends
The TGIFriday's Buy a Beer campaign presents a disruptive innovation opportunity for the hospitality industry to enhance customer engagement and drive sales through interactive ma…
CategoryMarketing
Intimacy-Inviting Campaigns
Nivea 'A Million Moments of Closeness' Promotion
Skincare brands can leverage intimate marketing campaigns to connect with consumers on a personal level and showcase their products' benefits effectively.
CategoryMarketing
Soda Scavenger Hunts
Coca-Cola and SCVNGR's Interactive Happiness in Numbers Game is for Friends
Disruptive innovation opportunity: Integrate technology and gamification into the beverage industry to create immersive brand experiences and boost customer engagement.
CategoryMarketing
Youth-Inspiring Campaigns
'Levi's Legacy' Video Encourages Positive Change
Fashion brands can leverage their influence to inspire youth and promote positive change through their campaigns.
CategoryMarketing
Personalized Gum Advertising
The New Mentos Up2U Ad Campaign Gets Interactive
The incorporation of technology and personalization in ad campaigns creates opportunities for innovative ad formats and targeting strategies.
CategoryMarketing
Friends Forever Campaigns
The Orangina App Reveals Meaningful Facebook Relationships
Beverage companies can design social media campaigns that associate their brand with positive emotions towards friendship.
