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Mood Marketing

Online campaigns elevate spirits, inspire interaction

Implications - For brands seeking new methods of gaining consumer attention, one way to enhance engagement and interaction is through mood-boosting, inspiring campaigns that not only involve consumers but also make them feel good at the same time. Athletic brands such as Nike have been known for doing this (sports products tend to lend themselves to motivational themes), but inspiring, mood-based messaging can extend to different product types, from beverages to skincare products, as well.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
801,018 Total Clicks
Date Range:
May 11 — Oct 11
Trending:
Mild

Featured Examples

play_circle_filled Motivating Interactive Campaigns
Motivating Interactive Campaigns
Saucony's Athletic Ad Campaign Asks Users to Find Their Strength
Athletic company Saucony has made a huge step towards expanding its impact in the marketplace with a new ad campaign entitled 'Find Your Strong.' Saucony asks its customers to look inside themselves to… MORE
Drink-Buying Apps
Drink-Buying Apps
The TGIFriday's Buy a Beer Campaign Allows You to Buy Rounds for Your Friends
The TGIFriday's Buy a Beer campaign is as simple as it sounds. TGIFriday's has managed to come up with a campaign that gets a user to like the company's Facebook fan page and then have an option of buying… MORE
Soda Scavenger Hunts
Soda Scavenger Hunts
Coca-Cola and SCVNGR's Interactive Happiness in Numbers Game is for Friends
Coca-Cola and SCVNGR's Interactive Happiness in Numbers game is the perfect way for American teens to kill some time this summer. The interactive idea is a partnership between the soda brand and Internet… MORE
Intimacy-Inviting Campaigns
Intimacy-Inviting Campaigns
Nivea 'A Million Moments of Closeness' Promotion
The Nivea 'A million moments of closeness' promotion is part of its larger, integrated marketing campaign '100 years skincare for life,' which kicked off earlier this year to celebrate the skincare brand's… MORE
play_circle_filled Youth-Inspiring Campaigns
Youth-Inspiring Campaigns
'Levi's Legacy' Video Encourages Positive Change
Levi’s Go Forth campaign, which aims to inspire youth to bring about positive change through social, cultural and environmental initiatives, is going global with the release of its first... MORE
Personalized Gum Advertising
Personalized Gum Advertising
The New Mentos Up2U Ad Campaign Gets Interactive
The new Mentos Up2U ad campaign seeks to provide consumers with a a two-flavored pack of gum and get the public's opinion on which flavor they prefer. In addition to television and magazine spots, the… MORE
Friends Forever Campaigns
Friends Forever Campaigns
The Orangina App Reveals Meaningful Facebook Relationships
The Orangina app will have you think about your relationships on Facebook in a whole new way: by liking the brand's Facebook page you will be able to find your "original" friends. The campaign lets you… MORE

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