The TGIFriday's Buy a Beer campaign is as simple as it sounds.
TGIFriday's has managed to come up with a campaign that gets a user to like the company's Facebook fan page and then have an option of buying their friend a beer. The easy-to-use Facebook app simply asks to select a recipient and tell them why they've earned a beer. Then, the user gets to purchase one of five beverage selections for their friend and pay the tab. All beers cost $5 each. The app will publish the purchase on your friend's wall and send them a redeemable gift voucher for any location.
The TGIFriday's Buy a Beer campaign is the perfect gift to send your friend for a birthday or just because.