The new Mentos Up2U ad campaign seeks to provide consumers with a a two-flavored pack of gum and get the public's opinion on which flavor they prefer.
In addition to television and magazine spots, the Mentos Up2U campaign also has billboards around Chicago urging consumers to call 1-800-304-UCHOOSE. The call then goes through a series of questions that seems to have little to do with the Mentos Up2U gum. Some highlights from the ridiculous questions include "Where do you think grandpa is hiding?" and "What is a good name for a mongoose farm?"
By the end of the question series, the voice states, "Thank you, friend, for your choices and the hard work you put into choosing all of them. After analyzing your responses, it appears that Mentos UP2U gum is the perfect gum for you. Please buy some and visit us at facebook.com/up2u."
This is the first step of a multitiered, heavy social media marketing campaign for the MentosUp2U gum. If the rest of the ads in this campaign are anywhere as funny as those that have already been released, we're in for a treat.
Personalized Gum Advertising
More Stats +/-
Clip-On Eco Jewelry
Social Media Printing
Diet Coke and Mentos Experiment 137
Diet Coke and Mentos Experiments II
Disembodied Organ Mementos
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.