The Mentos Fanta Orange candies have been created in partnership between Perfetti Van Melle UK and Fanta as a sweet treat for avid fans of the namesake soda to enjoy. The candies feature the signature crispy yet chewy profile of Mentos, but are infused throughout with the bold flavor of Fanta Orange. Priced at 51p per single pack, the candies are arriving now at Shell, BP, Spar and Booker locations with a multipack option set to arrive at Asda starting at the beginning of June.
Marketing and Trade Marketing Director at Perfetti Van Melle UK Mark Roberts spoke on the new Mentos Fanta Orange candies saying, "We can’t wait to bring this delicious new twist on Mentos to the UK. Brand mash ups always perform really well when they bridge categories, and two cult favorites coming together in this limited edition is sure to be a hit and get sales fizzing.”
What's Driving This Trend
- Soda-flavored Candies
- Candies infused with the flavor of popular sodas can disrupt the candy industry with new and flavorful products.
- Brand Mash Ups
- Collaborations between different brands within the same category can create limited edition products that generate high sales and buzz.
- Multipack Offerings
- Offering multipack options for limited edition products can increase sales and draw in new customers.
Who This Affects Most
- Candy
- The candy industry can benefit from introducing unique flavors, such as soda infusions, to attract a wider customer base.
- Beverage
- Collaborations between popular beverage brands can create opportunities for cross-selling and generating brand hype.
- Retail
- Retailers can increase sales by offering limited edition products, like the Mentos Fanta Orange candies, with multipack options.
