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Corporate Contempt

Brand mocking reaches new levels of ridicule and disdain

Implications - Marketing to consumers today takes considerably more cleverness than in years past. The reason is because buyers are more resistant to corporate messaging and will even go as far as to treat it with ridicule and derision. McDonald’s, especially, has come under fire from many artists who scorn the company’s mascot in their sometimes satirical, and other times lewd, artworks. Other brands may receive the same kind of mockery soon enough; the dilemma is whether to turn a blind eye or openly address it.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
1,166,599 Total Clicks
Date Range:
Jan 11 — Oct 11
Trending:
Warm

Featured Examples

Monstrous Pop Icon Illustrations
Monstrous Pop Icon Illustrations
Artist Dune Illustrates His Viewpoints in Clever Graphics
Graphic illustrator Yoann Madec, also known as Dune, has created pop culture graphics that are a reflection of his strong style. Each of Dune's illustrations are aptly titled after its main focus, such… MORE
Mocking Company Mascots
Mocking Company Mascots
The Fake Vintage Japanese Ad Characters Poke Fun at Brands
Illustrator Juan Molinet has created a unique series called 'Fake Vintage Japanese Ad Characters.' The series focuses on playfully mocking the Japanese advertisement characters that are outrageously funny.… MORE
Unbranding Parody Graphs
Unbranding Parody Graphs
This 'Starbucks to the Future' Chart Pokes Fun at Logo Downsizing
This 'Starbucks to the Future' image plays mischievously with the company's tendency to slightly minimize their logo every few years. Though not everyone is a fan of this concept, unbranding has become… MORE
Fast Food Mob Bosses
Fast Food Mob Bosses
Andrew Shirey Turns Famous Food Mascots into Big-Time Mobsters
Andrew Shirey is an illustrator who goes by the name silentsketcher on his DeviantArt profile. Shirey studied at the Kendall College of Art and Design and currently recides in Michigan where he works a… MORE
Fast Food Sculpture Spoofs
Fast Food Sculpture Spoofs
The David vs. McDonalds Statue is an Unappetizing Parody
In considering this David vs. McDonalds statue, there really are a number of compelling messages modeled into this piece of lowbrow sculpture. On the most superficial level, it explicitly references the… MORE
Obese Fast Food Clowns
Obese Fast Food Clowns
Ron English MC SUPERSIZED Figure Smiles Terrifyingly
Ronald McDonald's crazy height and freaky clown makeup has always been a frightening sight for me -- until I saw the Ron English MC SUPERSIZED figure. OK, so most of you have seen the Ron English MC SUPERSIZED… MORE

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