Category
Fashion
Scaled Restraint
Trend cluster
Category
Eclipsing
Normal
Nails become center of attention, often in bizarre ways.
5.7
Trend score
Trend
What is the Eclipsing Normal trend?
Eclipsing Normal: Nail design has been getting much attention lately, as evidenced by the growing availability of nail support innovations and the plethora of designs—from game-themed to spiked—covering the fingers of nail fashionistas everywhere. However, exciting nails are no longer about cool patterns and rhinestones. Nail art is going above and beyond, even beyond the fingers with nail jewelery designs -- accessories that actually use nails as their focal points. These bold creations are exactly what the attention-seeking nail-lover craves.
Trend themes
Themes within the Eclipsing Normal trend
Three behaviours holding the trend together01
Nail Art Jewelry
Increase brand awareness for jewelry industry by creating unique products which provide dual function as jewelry and manicure.
02
Virtual Varnish Applicators
Develop virtual beauty technology to enhance online shopping experience in cosmetics industry.
03
In-Store Manicures
Create in-store microservices to improve customer experience and bolster customer loyalty for the beauty industry.
Industry implications
What the Eclipsing Normal trend means for industry
Where the trend changes the playbookFor
Jewelry
Create jewelry that has a functional component using unexpected materials, such as nails.
For
Cosmetics
Develop virtual applications to enhance customer experience and increase brand awareness.
For
Retail
Implement in-store microservices for customers to increase their customer loyalty and satisfaction.
Trend signals
Trend signals for Eclipsing Normal
Trend score 5.7 out of 10, from popularity 83%, activity 80%, freshness 8%.
Popularity83%
Activity80%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eclipsing Normal trend
9 featured examples from Feb 1 to Jul 27, 2011CategoryTech
Video Game Nail Varnishes
These Super Mario Bros. Manicures Make Gaming Awkward
Disruptive innovation opportunity for nail polish companies to explore new product lines and collaborate with gaming brands to reach a wider audience.
CategoryFashion
Nail Art Advertising
These Designs Feature Product Placement at Your Fingertips
The beauty and cosmetics industry can leverage nail art advertising as a creative way to promote their products and engage with consumers in unique and personalized ways.
CategoryFashion
Manicure Jewelry
Anna-Sara's Metal Fingernail Rings Let You Skip the Nail Shop
The fashion industry can expand into a new category of jewelry for nails, blurring the lines between fashion, jewelry, and personal grooming
CategoryFashion
Spiked Badass Manicures
Sophy Robson's Nail Art Draws Inspiration from Gaga for ASOS Magazine
Innovative nail art designs that cater to consumers looking for ways to express their individuality and creativity.
CategoryFashion
Fluorescent Fake Nail Necklaces
The Cheap Monday Nail Jewelry Uses Familiar Finger Finds
Disruptive innovation opportunity: Explore the use of unconventional materials like fake nails in designing unique and eye-catching fashion accessories that cater to bold and avan…
CategoryMarketing
Animated Automobile Nail Art
These Fingernail Kia Stop-Motion Ads are Mind-Blowing
Find new ways to showcase vehicles and reach potential customers through creative and unconventional advertising techniques.
CategoryFashion
Nail Brass Knuckles
Islay Taylor Designs Unique Knuckle Dusters
The fashion jewelry industry can explore creating innovative designs that incorporate nail art and offer a blend of masculinity and femininity.
CategoryTech
Virtual Varnish Applicators
The OPI Phone App Lets You Test Out New Nail Polish Tones
Virtual nail polish apps like OPI are disrupting the nail care industry and encouraging key players to embrace innovation and drive more personalized and engaging customer experie…
CategoryFashion
In-Store Manicures
Touch Up Your Nails With the Sephora Nail Studio Art & Lacquer Services
Beauty salons and spas can explore the potential of incorporating nail art services into their offerings.
