Pop culture paper dolls are inexpensive way to engage
Implications - Paper doll cutouts may be one way to brand beloved pop culture figures. For example, now, when a favorite television show is over, the viewer can still “play” with her favorite characters via paper doll cutouts or treat them as novelty collectibles. Paper dolls of pop culture icons and characters not only provide brands with a new way of engaging consumers, they are also cheaper to manufacture and market than traditional plastic versions.
Trend Themes
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Nostalgia-based Products — Consumers are always willing to embrace products that induce a sense of nostalgia in them. Companies can capitalize off of nostalgia by making reference to major cultural occurrences in their product designs.
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Fine Arts Illustrations — Fine arts illustrations are a more favorable alternative to computer graphics in promotional campaigns as North American consumers have grown tired of computer-generated graphics which have over saturated the marketplace.
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DIY Crafts — Consumers enjoy DIY crafts based on popular TV franchises in order to demonstrate their fan appreciation. Corporations may consider organizing fan appreciation events in order to generate revenue for specific franchises.
Industry Implications
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Marketing and Advertising — Creating branded cutouts is a new way of engaging consumers that is cheaper to manufacture and market than traditional plastic versions.
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Pop Culture Merchandise — Paper dolls of pop culture icons and characters provide brands with an inexpensive way of marketing products to consumers.
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Fine Arts Illustration — Companies can utilize fine arts illustrations to promote their products as a more favorable alternative to computer graphics in promotional campaigns.
5 Featured, 39 Examples:
1,029,673 Total Clicks
Date Range:
Jan 11 — Aug 11
Trending:
Warm
Consumer Insight Topics:
