Category
Lifestyle
Assisted Choices
Trend cluster
Category
Branded
Cutouts
Pop culture paper dolls are inexpensive way to engage.
4.3
Trend score
Trend
What is the Branded Cutouts trend?
Branded Cutouts: Paper doll cutouts may be one way to brand beloved pop culture figures. For example, now, when a favorite television show is over, the viewer can still “play” with her favorite characters via paper doll cutouts or treat them as novelty collectibles. Paper dolls of pop culture icons and characters not only provide brands with a new way of engaging consumers, they are also cheaper to manufacture and market than traditional plastic versions.
Trend themes
Themes within the Branded Cutouts trend
Three behaviours holding the trend together01
Nostalgia-based Products
Consumers are always willing to embrace products that induce a sense of nostalgia in them. Companies can capitalize off of nostalgia by making reference to major cultural occurrences in their product designs.
02
Fine Arts Illustrations
Fine arts illustrations are a more favorable alternative to computer graphics in promotional campaigns as North American consumers have grown tired of computer-generated graphics which have over saturated the marketplace.
03
DIY Crafts
Consumers enjoy DIY crafts based on popular TV franchises in order to demonstrate their fan appreciation. Corporations may consider organizing fan appreciation events in order to generate revenue for specific franchises.
Industry implications
What the Branded Cutouts trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Creating branded cutouts is a new way of engaging consumers that is cheaper to manufacture and market than traditional plastic versions.
For
Pop Culture Merchandise
Paper dolls of pop culture icons and characters provide brands with an inexpensive way of marketing products to consumers.
For
Fine Arts Illustration
Companies can utilize fine arts illustrations to promote their products as a more favorable alternative to computer graphics in promotional campaigns.
Trend signals
Trend signals for Branded Cutouts
Trend score 4.3 out of 10, from popularity 58%, activity 63%, freshness 8%.
Popularity58%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Branded Cutouts trend
5 featured examples from Feb 1 to Jul 29, 2011CategoryPop Culture
Paper TV Dolls (UPDATE)
Kyle Hilton Lets You Dress the Arrested Development and Parks & Rec Cast
Opportunity for businesses to create and sell merchandise based on popular TV franchises to fans who enjoy crafting.
CategoryPop Culture
Campy Character Cut-Outs
The Mab Graves Royal Tenenbaums Dolls Celebrate the Cult Film
Creating merchandise based on popular films and TV shows can attract a dedicated fan base.
CategoryPop Culture
Children's Classics Paper Dolls
‘12 Famous Fairy Tales in Pieces' Revisits Favs
The advertising and marketing industry can incorporate fine arts illustrations to create captivating and unique promotional campaigns.
CategoryLifestyle
Dunkable Paper Dolls
Let Your Teacup Play Dress-Up with Pret-a-porTEA Characters
Opportunity for fashion brands to collaborate and create collectible merchandise featuring fashion icons as tea accessories.
CategoryPop Culture
DIY Cult Character Cut-Outs
Make Your Own Arrested Development Paper Dolls
Craft supply companies can capitalize on the DIY trend by offering a wide range of materials, tools, and tutorials for consumers to create their own paper dolls and other crafts.
