A play on the French translation of "ready to wear," pret-a-porter becomes Pret-a-porTEA to describe the constant state of these five fashionable characters.
Karl Lagerfeld, Donatella Versace, Claudia Schiffer, Jean-Paul Gaultier and Naomi Campbell have become animated paper busts, replicated to each adorn the top of a teabag. With outstretched arms, they act as hooks to keep the pouch handy to the drinker, and when settled into a cup and saucer, they look a little bit too comfortable. The impression created is makes the models and fashion designers look as if they're taking a soak in a hot tub. For somewhat stuffy and overworked personalities, as the public eye sees them, each figure would surely benefit from such a lovely brew break as the Pret-a-porTEA offers.
What's Driving This Trend
- Animated Paper Busts
- Opportunity for creating collectible merchandise featuring animated paper busts of famous fashion icons.
- Fashion-inspired Tea Accessories
- Opportunity for designing fashion-themed tea accessories, merging the worlds of fashion and tea culture.
- Personalized Tea Packaging
- Opportunity for creating personalized tea packaging featuring famous fashion designers and models.
Who This Affects Most
- Fashion Merchandise
- Opportunity for fashion brands to collaborate and create collectible merchandise featuring fashion icons as tea accessories.
- Tea Accessories
- Opportunity for tea accessory brands to tap into the fashion industry by creating fashion-inspired tea accessories.
- Beverage Packaging
- Opportunity for beverage packaging companies to collaborate with fashion designers to create unique and personalized tea packaging.
