Chester Cheetah Gets a Personality Makeover in the New Cheetos Ads

 - Jan 20, 2011
References: cheetos & adweek.blogs
Chester Cheetah has always been a smooth, cool cat. In the new Cheetos Ads, the funky cat helps play the high school bully. In this new campaign it features Chester pairing up with a friend or two and singling out the other.

The Cheetos ads poke fun and are a joy to watch. It’s been a while since the cheetah mascot has hit television and this campaign is may be a refreshing view for the cheesy snack.