Convict Branding

Crafty inmates create goods for outside retail

Implications - Those behind bars are being given the opportunity to participate in projects that will earn them a few extra dollars as well as help them develop essential skills for life outside of their prison walls. Institutions from the United States to Europe are introducing programs that have volunteer prisoners making products such as clothing and accessories. With the number of inmates jumping on board, we will surely be seeing more convict-crafted goods in the market in the near future.

Trend Themes

  1. Inmate Craft Programs — Prisons are introducing programs that have volunteer prisoners making products such as clothing and accessories.
  2. Social Impact Retail — Buying products that are made by prisoners can have a social impact and upcycle materials.
  3. Made-in-the-usa Clothing Brands — With the outsourcing of so much of the U.S.'s clothing production, an opportunity exists for made-in-the-USA clothing line manufacturers, including those made by convicts.

Industry Implications

  1. Fashion — Inmate-made clothing and accessories provide potential disruptive innovation opportunities in the fashion industry, including the environmentally friendly and socially impactful aspects of the products.
  2. Prison Reform — Inmate craft programs have become a way to help them develop essential skills for life outside of their prison walls, thereby providing potential disruptive innovation opportunities for the prison reform industry.
  3. Retail — The retail industry can provide disruptive innovation opportunities by tapping into unique and socially impactful products like those made by prisoners.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
462,915 Total Clicks
Date Range:
Sep 10 — Jul 11

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