Category
Autos
Racing Homage
2.8
Trend score
Trend
What is the Appvertising trend?
Appvertising: A smartphone or tablet application can offer what a standard print ad or commercial cannot: interactivity. Because interactivity affects engagement and engagement augments sales, advertisers are turning to apps to promote their wares. According to reports from eMarketer, Ask.com and Harris Interactive, about 73.3 million Americans own smartphones and 69 percent of them have downloaded an app at least once; thus, “appvertising” is becoming steadily more important in the marketing game.
Trend themes
Themes within the Appvertising trend
Three behaviours holding the trend together01
Interactive Advertising
Advertisers are increasingly turning to apps to promote their wares and engage with customers, driving the trend of interactivity.
02
Location-Based Offerings
Apps with integrated location-based technologies are becoming more popular, offering users convenience and personalized offerings.
03
Virtual Showrooms
Virtual showrooms and product customization apps are gaining popularity, offering consumers an interactive and convenient buying experience.
Industry implications
What the Appvertising trend means for industry
Where the trend changes the playbookFor
Mobile App Development
Business professionals in mobile app development can benefit from the trends towards interactive advertising and location-based offerings to develop engaging and customer-focused apps.
For
Automotive Industry
The trends towards virtual showrooms and remote car control could disrupt the automotive industry, creating opportunities for companies incorporating these features into future designs.
For
Retail Industry
Location-based offerings and interactive advertising have the potential to revolutionize the retail industry, offering personalized promotions and enhanced customer engagement.
Trend signals
Trend signals for Appvertising
Trend score 2.8 out of 10, from popularity 45%, activity 31%, freshness 8%.
Popularity45%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Appvertising trend
9 featured examples from Sep 8, 2010 to Jul 31, 2011CategoryLifestyle
Drink-Buying Apps
The TGIFriday's Buy a Beer Campaign Allows You to Buy Rounds for Your Friends
The TGIFriday's Buy a Beer campaign presents a disruptive innovation opportunity for the hospitality industry to enhance customer engagement and drive sales through interactive ma…
CategoryAutos
Apprehensive Auto Apps
Command Your Car wth the 'My BMW Remote' App
The automotive technology industry has the potential to capitalize on the trend of smartphone-integrated and connected vehicles, creating more advanced and convenient products.
CategoryMarketing
Girlfriend Multiplication Apps
This Clever Axe Campaign Makes You Look Like a Player on Facebook
Opportunity for personal care product companies to create unique and entertaining marketing campaigns.
CategoryMarketing
Alcohol Advertising Apps (UPDATE)
The Stella Artois Ice Lounge App is Interactive and Yummy
The Stella Artois Ice Lounge App exemplifies the potential for alcohol brands to utilize innovative marketing techniques to engage consumers.
CategoryAutos
Economy Car Apps
The Ford Fiesta iPad App is a Virtual Salesman
The automotive industry can leverage virtual showroom apps like the Ford Fiesta iPad app to revolutionize the car buying experience by providing customers with in-depth informatio…
CategoryLifestyle
Mileage Tracking Apps
The Nike+ GPS App Tracks Challenges You to Run Farther and Longer
Disruptive innovation opportunity: Introduce advanced fitness technology that uses machine learning and AI algorithms to analyze runner's performance and provide real-time feedbac…
CategoryAutos
Showroom Auto Apps
The Volkswagen Virtual Golf Cabriolet Promotes Interactive Displays
The automotive industry can embrace virtual showroom experiences to showcase their vehicles, attract tech-savvy consumers, and stay competitive in the market.
CategoryMarketing
Promotional Credit Card Apps
The Visa iPhone App Provides Exclusive Offerings to Smartphone Users
Credit card companies can leverage promotional credit card apps to provide exclusive offerings and personalized deals to their customers, increasing customer loyalty and spending.
CategoryAutos
Luxury Car Designer Apps
The Rolls-Royce Phantom App Lets You Design Your Own Opulent Whip
The automotive industry can benefit from the use of luxury car designer apps to connect with customers and offer a personalized buying experience.
