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Appvertising

Apps increasingly used as a medium for selling products

Implications - A smartphone or tablet application can offer what a standard print ad or commercial cannot: interactivity. Because interactivity affects engagement and engagement augments sales, advertisers are turning to apps to promote their wares. According to reports from eMarketer, Ask.com and Harris Interactive, about 73.3 million Americans own smartphones and 69 percent of them have downloaded an app at least once; thus, “appvertising” is becoming steadily more important in the marketing game.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 71 Examples:
918,621 Total Clicks
Date Range:
Sep 10 — Jul 11
Trending:
Mild

Featured Examples

Drink-Buying Apps
Drink-Buying Apps
The TGIFriday's Buy a Beer Campaign Allows You to Buy Rounds for Your Friends
The TGIFriday's Buy a Beer campaign is as simple as it sounds. TGIFriday's has managed to come up with a campaign that gets a user to like the company's Facebook fan page and then have an option of buying… MORE
Apprehensive Auto Apps
Apprehensive Auto Apps
Command Your Car wth the 'My BMW Remote' App
BMW offers drivers technological convenience with the new 'My BMW Remote App,' which allows you to communicate with your car with a few simple clicks of a smartphone. Through this iPhone app, you can… MORE
Alcohol Advertising Apps (UPDATE)
Alcohol Advertising Apps (UPDATE)
The Stella Artois Ice Lounge App is Interactive and Yummy
The Stella Artois Ice Lounge App is another component of the beer brand's Ice Lounge TV and print campaign by ad agency 'Mother.' This interactive mobile app connects a user to all other components of… MORE
play_circle_filled Girlfriend Multiplication Apps
Girlfriend Multiplication Apps
This Clever Axe Campaign Makes You Look Like a Player on Facebook
Worldwide best-selling men's deodorant and soap manufacturers Axe has kept the same attitude with its brand since it was first established. Axe wants its consumers to be the ultimate lady's man, and this… MORE
Economy Car Apps
Economy Car Apps
The Ford Fiesta iPad App is a Virtual Salesman
Now you can surf the net, play games and shop for a car on your iPad with the new Ford Fiesta iPad app. This app is designed to show off the all new 2011 Ford Fiesta and its laundry list of features. I… MORE
Mileage Tracking Apps
Mileage Tracking Apps
The Nike+ GPS App Tracks Challenges You to Run Farther and Longer
Runners now have an iPhone app to call their own, thanks to the Nike+ GPS app. This app tracks your mileage via Google Maps and offers helpful encouragements from celebrities and trainers. The Nike+ GPS… MORE
play_circle_filled Showroom Auto Apps
Showroom Auto Apps
The Volkswagen Virtual Golf Cabriolet Promotes Interactive Displays
The Volkswagen Virtual Golf Cabriolet is a new app designed by Paris-based company Agence.V. By downloading the app, users can explore the newly released auto online in a convenient and efficient manner.… MORE
Promotional Credit Card Apps
Promotional Credit Card Apps
The Visa iPhone App Provides Exclusive Offerings to Smartphone Users
This credit card company has recently released its official Visa iPhone app available for free. Following other popular consumer applications, it offers deals and a location-based technology for a user's… MORE
Luxury Car Designer Apps
Luxury Car Designer Apps
The Rolls-Royce Phantom App Lets You Design Your Own Opulent Whip
There's a good chance I'll never own a Rolls-Royce, but I can still design my own with the new Rolls-Royce Phantom app, a new app for iDevices that lets you create your own custom 2011 Rolls-Royce Phantom.… MORE

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play_circle_filled Mega Cola Movie Displays
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Heineken Bluetooth Bottle Opener Creates a Facebook Event for You
play_circle_filled Plane Portrait Competitions
Plane Portrait Competitions
KLM Royal Dutch Airlines is Painting Their Planes With Your Portrait
play_circle_filled Drawn Photo Booth Campaigns
Drawn Photo Booth Campaigns
Pictionary Sets Up a Picture Station to Show the Game's Attributes
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Social Media Couch Crashing
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Budweiser Nun Chucks
Budweiser Nun Chucks
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Fantasy-Fulfilling Contests
Corona Extra and MTV Launch 'Experience the Extraordinary' on Facebook
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Poignant Bro Memes
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Compact Luxury Cars
Compact Luxury Cars
The MINI Inspired by Goodwood Was Made in Collaboration With Rolls-Royce
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Electrified Luxury Rides (UPDATE)
Electrified Luxury Rides (UPDATE)
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iPod Auto Adventures
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Exclusive Designer Autos
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The Wes Anderson & Stella Artois Commercial is Filled with Style
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Shop in Style With these Pantone Visa Platinium Rewards Cards
Car-Unlocking Apps
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The 'mbrace' App Unlocks and Finds Your Lost Car
Educational iPad Apps
Educational iPad Apps
Intro to Letters by Montessorium Makes Learning Fun
play_circle_filled iPad Brew Trackers
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13 Innovative iPad Apps
From Lecture-Recording Apps to Interactive iPad Storybooks
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The Mansory Rolls-Royce White Ghost is an All-White Stunner
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29 Reasons to Ride a Rolls-Royce
29 Reasons to Ride a Rolls-Royce
From $200,000 Hood Ornaments to Mobster Mobiles
Designer Luxury Car Interiors
Designer Luxury Car Interiors
Victoria Beckham and Rolls-Royce Collaborate for Upcoming Line
Congratulatory Car Gifts
Congratulatory Car Gifts
Khloe Kardashian Buys Hubby Lamar Odom a Rolls-Royce for Lakers' Win
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The Jamie Baulch vs. Peopleton Brook Race Pits an Olympian Against an Equine
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Michael Robinson's Nike 26 Lets Everyone Know How Far You Can Go
Techtastic Luxury Vehicles
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The Ritual Project for Stella Revives Dying Art of Hand-Painted Ad
DIY Luxury Car Apps
DIY Luxury Car Apps
The Rolls-Royce iPhone App Lets You Re-Design their Car
Hard Rock Runners
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From Credit Card Cuttlery to Card Collages
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The Stella Artois 'Le Bar Guide' App Leads You to Your Favorite Beer
Gadgets to Beat Pros
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