BMW offers drivers technological convenience with the new 'My BMW Remote App,' which allows you to communicate with your car with a few simple clicks of a smartphone.
Through this iPhone app, you can lock and unlock your car, set the interior temperature and locate it within an endless parking lot no matter where you are. The 'My BMW Remote App' literally makes you feel like you're talking to your car.
Implications - Consumers are looking for only the most technologically advanced items. Products that push the limits on what is possible are attractive to shoppers who want to stay on trend. Companies trying to draw in bigger numbers could focus on this when creating their designs.