Worldwide best-selling men's deodorant and soap manufacturers Axe has kept the same attitude with its brand since it was first established. Axe wants its consumers to be the ultimate lady's man, and this new campaign utilizes Facebook and social media to showcase that.
The Axe Multiple Girlfriends App is both hilarious and effective for the brand. The app utilizes Facebook users' relationship statuses to its advantage. Instead of showing that an individual is only dating one girl, it shows that he is also dating hundreds of others. When people click on the status, they are linked to the Axe Facebook page when they can also add the same link to their profiles.
It's an effective interactive campaign by Axe that will make you look like the alpha male; however, it may make your girlfriend just a little upset.