There's a good chance I'll never own a Rolls-Royce, but I can still design my own with the new Rolls-Royce Phantom app, a new app for iDevices that lets you create your own custom 2011 Rolls-Royce Phantom.
The app is clearly designed for the casual consumer considering its price (free) and the fact that once it's built, you are left to look longingly at your car without any option of ordering it. Regardless, the app is impressive, letting you customize everything from the car's wood grain to its exterior paint job. The Rolls-Royce Phantom app offers a whopping 44,000 different exterior paint jobs from which to choose. Can't find one you like among the 44,000? No problem: simply snap a picture of a real-world color you do like and the app will apply it. It's times like these I wish I owned an iPhone.
What's Driving This Trend
- Luxury Car Designer Apps
- The rise of luxury car designer apps presents opportunities for car manufacturers to engage with tech-savvy customers and increase brand awareness.
- Customizable Products
- The trend of customizable products continues to grow with the popularity of the Rolls-Royce Phantom app, providing opportunities for brands to offer unique and personalized products to consumers.
- Virtual Reality Car Showrooms
- Virtual reality car showrooms offer a disruptive innovation opportunity for car manufacturers to showcase their products in a new and immersive way, similar to the Rolls-Royce Phantom app.
Who This Affects Most
- Automotive Industry
- The automotive industry can benefit from the use of luxury car designer apps to connect with customers and offer a personalized buying experience.
- Technology Industry
- The technology industry can collaborate with car manufacturers to develop innovative apps that allow customers to design and customize their products, such as the Rolls-Royce Phantom app.
- Virtual Reality Industry
- The virtual reality industry can partner with car manufacturers to create virtual reality showrooms, providing consumers with an immersive and interactive way to experience luxury vehicles.
