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65 Cases of Downbranded Products

From Literal Packaging to Blank Bottle Branding

— January 17, 2011 — Art & Design
With so many consumer items on the market, flashier labels are coming in second to downbranded products. Here is a hefty number of cases of downbranded products that are beginning to capture the attention of consumers.

With simplified logos and reduced type, these consumer products stand out simply because their minimalist packaging deviates from the business of their over-branded shelf neighbors. From unmarked cartons to peculiarly-shaped crates, I find these cases of downbranded products absolutely refreshing.
6.8
Score
Popularity
Activity
Freshness
64
Chinese Street Sneaks
Chinese Street Sneaks
The Nike Zoom Greater China Edition is Casual and Cool
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63
Controversial Commercial Rebranding
Controversial Commercial Rebranding
Corn Syrup Gets a Clean Slate as "Corn Sugar" in this Ad
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62
Recession Rebranding
Recession Rebranding
RecessIsOn Pursuades Us to ‘F_ck the Recession'
<
61
Mega Branding Changes
Mega Branding Changes
Walmart Adds Asterisk to Logo
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60
Literary Cologne Bottles
Literary Cologne Bottles
Ah&Oh Studio Creates Men's Perfume Based On Timeless Tomes
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59
Youthful Warhol Branding
Youthful Warhol Branding
This Tomcateden Andy Warhol Exhibition Emphasizes the Undiscovered
<
58
Fair Trade Beverages
Fair Trade Beverages
LemonAid is a Chic Social Business with a Conscience
<
57
Google Lego Logo
Google Lego Logo
Lego 50th Birthday Recognised on Search Engine
<
56
Hotel Scentvertising
Hotel Scentvertising
Scent Marketing at the Holiday Inn
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55
Snail Poop Packaging
Snail Poop Packaging
Manuel Jouvin Creates Cases from Dyed Snail Excrement
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54
Coca-Cola Blak launched in the United States
Coca-Cola Blak launched in the United States
<
53
Table-Inspired Wine Labels
Table-Inspired Wine Labels
Clever Wine Labels from Rethink Communications
<
52
Plant-Based Laundry Soap
Plant-Based Laundry Soap
Berry+ Laundry Detergent is Mean and Green
<
51
Chocolate Pain Placebos
Chocolate Pain Placebos
Plxcebo by Stephanie Beneteau Will Cure Anything Effectively
<
50
Coffee Branding Parodies
Coffee Branding Parodies
"What if Starbucks Marketed Like a Church?"
<
49
Cartoon Logo Evolutions
Cartoon Logo Evolutions
Animated Short Shows the Evolution of the “Batman” Logo
<
48
Anti-Consumerist Packaging
Anti-Consumerist Packaging
Generic No Frills Product Marketing Takes a Simple Route
<
47
Incarcerated Logo Defilement
Incarcerated Logo Defilement
Graffiti Artist ‘Zevs' Gets Arrested for Painting
<
46
Cross-Branded Computer Clothing
Cross-Branded Computer Clothing
'Softwear' by Microsoft
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45
90% Recycled iPod Case
90% Recycled iPod Case
Imoeba is Ethical & Stylish
<
44
Corky Crayon Cases
Corky Crayon Cases
The Artgraf Pencil Holder has a Sense of Heritage
<
43
Empathetic Pill Packaging
Empathetic Pill Packaging
ChappsMalina Cases Guide You Through a Medicinal Crisis
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42
Colorless Soda Cans
Colorless Soda Cans
Harc Lee Design Makes a Coca-Cola Can Eco-Friendly
<
41
Immaculate Skate Sneakers
Immaculate Skate Sneakers
Rob Dyrdek's Limited Edition RD1 Mid from DC Shoes
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40
Phonetic Alcohol
Phonetic Alcohol
Vee Noh Phonetic Wine is a Clever Twist on Pronunciation
<
39
Minimalist Brewing Design
Minimalist Brewing Design
Seattle's Best Coffee Design Cleans Up Their Look
<
38
Soft Drink Adbusting
Soft Drink Adbusting
Lawrence Yang's Response to New Pepsi Logo
<
37
Impact of Logos on Consumerism
Impact of Logos on Consumerism
Unlabeled Candy & Chips Still Recognizeable
<
36
Easy Packaging for Pain Relief
Easy Packaging for Pain Relief
Richard Fine's Help Removes Bottle Opening Headaches
<
35
Paper-Thin Packaging
Paper-Thin Packaging
Ecolean Makes Lightweight and Environmentally Friendly Drink Cartons
<
34
Pint-Sized Branding
Pint-Sized Branding
The TVN Channel Campaign Puts Famous Logos on the Short List
<
33
Soup-Bowl Chronometer Containers
Soup-Bowl Chronometer Containers
This SiliconeZone Nooka Packaging is Reusable
<
32
Eco-Happy Wrapping
Eco-Happy Wrapping
The Khristian Mendoza 'Environmental Kit' Packaging is Pure as Earth
<
31
Plantable Packaging
Plantable Packaging
Spruce Trees Sprout from Pangea Organics Boxes
<
30
Noteworthy Musical Packaging
Noteworthy Musical Packaging
Panasonic 'Earphones Note' Concept is for Passionate Music Lovers
<
29
Controversial Logo Redesigns
Controversial Logo Redesigns
The New Gap Logo Has Taken the Internet by Storm
<
28
Minimalist Beer Bottles
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
<
27
Smiley Soda Logos
Smiley Soda Logos
Pepsi's Emotion-Based Branding
<
26
Overjoyed Ice Cream Containers
Overjoyed Ice Cream Containers
Laughing Faces on Ice Cream Packaging Confirm Deliciousness
<
25
Blank Bottle Branding
Blank Bottle Branding
Absolut Vodka No Label Edition Coming in September
<
24
Fruit-Inspired Beverage Packaging
Fruit-Inspired Beverage Packaging
Japanese Juice Carton Looks Like a Banana
<
23
Literal Packaging
Literal Packaging
Alphabetical Milk Carton
<
22
Bad Branding Services
Bad Branding Services
Horrible Logos is Charging Five Dollars a Pop for Haphazard Icons
<
21
Multifunctional Packaging
Multifunctional Packaging
Wine Box Doubles as a Bird Nesting Box
<
20
Insightful Packaging Campaigns
Insightful Packaging Campaigns
Blind Foundation Guerrilla Grocery Ads Highlight Lack of Braille
<
19
Rebranded Coffee Shops
Rebranded Coffee Shops
The Starbucks Concept Store Has Fresh New Look
<
18
Test Tube Watches
Test Tube Watches
The PlastiChic Watch is an Colorfully Innovative Invention
<
17
Revamped Sanitary Pads
Revamped Sanitary Pads
Period Packaging Aims to Re-Brand Period Protection Products
<
16
Eco-Friendly Takeout
Eco-Friendly Takeout
The Green Box Builds Cutlery Right into its Packaging
<
15
Magnified Product Packaging
Magnified Product Packaging
The QE Convenience Store Campaign Promotes Inflated Value
<
14
Rebranding Classic Board Games
Rebranding Classic Board Games
Monopoly's Packaging Gets a Modern Look
<
13
Simplistic Eco-Packaging
Simplistic Eco-Packaging
'Confitte Billeteras Wallets Packaging' Lets the Product Stand Out
<
12
Paper Coffee Cup Handles
Paper Coffee Cup Handles
Take Out Packaging by Melissa Cloutier
<
11
Minimalist Packaging
Minimalist Packaging
'Milk' by Darren Custance Keeps Things Simple
<
10
Fruity Beverage Packaging
Fruity Beverage Packaging
Naoto Fukasawa Flavors His Juice Boxes With Creativity (UPDATE)
<
9
Logo Reinvention
Logo Reinvention
The 2011 Starbucks Logo is Unlabeled But Distinct
<
8
Back-to-Basics Branding
Back-to-Basics Branding
People's Supermarket Packaging Reinvigorates No-Name Wrappers
<
7
Cute Simple Packaging
Cute Simple Packaging
Gail's Bakery Package Design is Minimalist and Sweet
<
6
Minimalist Brand Makeovers
Minimalist Brand Makeovers
A2591 Simplifies Product Logos
<
5
Pencil-Drawn Packaging
Pencil-Drawn Packaging
MLK Dairy Products' Branding has a Personal Touch
<
4
Cheeky Packaging Designs
Cheeky Packaging Designs
Brooklyn Fare's Branding Puts the Fun in Functional
<
3
Simplified Product Packaging (UPDATE)
Simplified Product Packaging (UPDATE)
Antrepo Design Industry Designs Minimalist Labels
<
2
Fruit-Shaped Juices
Fruit-Shaped Juices
Jooze Juice Boxes Are Designed for the Young at Heart
<
1
Typographic Treat Packaging
Typographic Treat Packaging
Abracadabra Chocolate Branding is Too Tasty for Words
<