It is a true test of a product's success if even after its logo is removed, the consumer would still recognize it by the distinct colour, shape or detailing of its packaging.
NY artist Derek Stroup has stripped down the logo branding of some candies and chips in his photo series. In his "Candy and Chips" series he was able to emphasize the impact of some famous brands on the consumer recall. According to Lifelounge it might have been his response to the Union of Concerned Scientists analysis that, "The average American is exposed to about 3000 advertising messages a day, and globally corporations spend over $620 billion each year to make their products seem sdesirable and to get us to buy them."
Impact of Logos on Consumerism
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Unlabeled Candy & Chips Still Recognizeable
- By: jelalynDec 22, 2007