From Superman Skulls to LEGO Logos
Marissa Brassfield — June 28, 2009 — Marketing
Logos are a crucial part of a company's identity. These artfully-abused logos subvert branding in a viral way. From origami Firefox logos to Louis Vuitton lollipops, these innovations would have lawyers in a frenzy. There is also logo art, branded bling and plenty of miscellaneous logo lampooning.
Implications - It seems that these companies have achieved what brands everywhere hope to; they have rightfully earned the title of pop culture icon, with imagery and branding that transcends its initially intended industry. This is the result of true lifestyle branding.
Check out an array of artfully-abused logos and brand hijacking in the gallery.
Implications - It seems that these companies have achieved what brands everywhere hope to; they have rightfully earned the title of pop culture icon, with imagery and branding that transcends its initially intended industry. This is the result of true lifestyle branding.
Check out an array of artfully-abused logos and brand hijacking in the gallery.
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