So this obviously was not intentional, but you do have to wonder how no one happened to notice that the interlocking metal rings in the top right hand of the page resemble a competitor's logo - Audi. This Chevrolet ad appeared on page two of the February 5 issue of Automotive News. Maybe Chevy should get Audi to pay half for the ad space.
Implications - Companies and brands that want to create a truly subconsciously effective ad campaign can do so by investing in product placement ads. Because consumers do not realize they are being marketed to, they do not get a chance to turn their "advertising blinder"' on and the product's quality and ubiquity takes root in their minds.
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