This Bling Bling necklace promoted as the "most branded product in the world," is a textured pendant necklace that takes industrial cues from household brands like Coca-Cola, Playboy, Diesel, BP, even Kleenex... to distinguish its artful design! Do you like to wear brands? this is your necklace!
Implications - Everyone has their favorite brands that they are unquestionably loyal to. This piece takes a consumer's love for a product one step further by letting them wear a logo to showoff the iconic brand name. This trend is showcasing the idea that consumers are really attached to major brand names and want to be able to have a closer tie with them. Businesses should look into putting their brand name into fashionable accessories.