High Fashion Branding in the Form of Candy by Massimo Gammacurta

 - Mar 12, 2009   Updated: Mar 30 2011
References: gammacurta
These logo lollipops from fashion photographer Massimo Gammacurta are awesome. Women do tend to 'eat up' designer labels, so this is a very appropriate interpretation indeed.

Personally I think these are almost better than the real thing--they have the uniqueness and creativity that many of these big brand shops so often lack.

Implications - Designer labels are often depicted in various artworks that either make a statement or are there just for fun. Whatever the purpose of creating these lollipops are, it does seem to imply the materialistic nature of individuals who "eat up" high-end fashion. If this is indeed the statement, it brilliantly executes the metaphor in a literal sense.