Louis Vuitton has made it crystal clear that the company doesn't want any celebrity endorsement from Britney Spears. The high end design house recently sued Sony BMG, Zomba and MTV Online for featuring an LV signature print in Britney's Do Something music videos without the designer's authorization.
This type of product placement is something that would ordinarily cost millions of dollars, but it seems LV won't accept free publicity from the songstress. What a burn!
Implications - What an ironic turn of events. Louis Vuitton has won an 80,000 Euro damages compliant and banning of a Britney Spears video that features an unauthorized close-up of their logo. In a day and age where fashion brands are paying artists thousands of dollars for product placement, this has to hurt the Spears camp on a guttural level.
Louis Vuitton Snubs Britney
More Stats +/-
Flower Petal-Themed Fans
Shoppable Animated Apparel Videos
Push-Up CBD Pops
Mysterious Forest-Inspired Skincare Brands
Reparative K-Beauty Balms
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Lawsuit Bans Video With LV Logo
- By: BiancaNov 22, 2007 Updated: Aug 9 2011