When I stumbled upon this fierce Adidas ‘Originals by Originals’ line by Kazuki Kuraish, not only did I like the clothing, but I was also amused by the modified logo on the pieces.
Kazuki Kuraish cleverly transformed the Adidas logo into a modified jolly roger.
Kazuki Kuraish is a designer known predominantly for his streetwear work, who has collaborated with brands like A Bathing Ape (BAPE).
This collection will hit stores as part of the 2009 fall/winter collection.
What Makes This Trend Stand Out
- Logo Modifications
- Kazuki Kuraish's modified Adidas logo presents an opportunity for brands to experiment with altering their iconic logos to create a fresh and unique identity.
- Streetwear Collaboration
- Collaborations between streetwear designers like Kazuki Kuraish and fashion brands like Adidas allow for the creation of innovative and stylish clothing lines that appeal to the urban fashion market.
- Seasonal Collections
- The launch of Kazuki Kuraish's fall/winter collection for Adidas' 'Originals by Originals' highlights the trend of fashion brands releasing seasonal collections that align with the changing preferences and needs of consumers.
Sectors Adopting This
- Fashion
- The fashion industry can explore logo modifications to inject a sense of creativity and novelty into their brand identities, appealing to a younger and more adventurous consumer base.
- Streetwear
- The streetwear industry can benefit from collaborations with established fashion brands, tapping into their resources and expanding their reach to a wider audience while maintaining their unique street culture aesthetic.
- Retail
- The retail industry can leverage the concept of seasonal collections to attract customers with limited-edition and exclusive products, fostering a sense of urgency and desire among consumers to stay ahead of the fashion curve.
