Flydende Lava's 'Gold' project proves that the brain doesn't need much to recognize a logo. Lava scanned over 60 brands and crumpled them for this project. Ordinarily, crumpling a printed image would render it unrecognizable, but the ease with which these logos can be identified proves the power of good branding.
The gallery above contains some of the images from Flydende Lava's 'Gold.' You'll see logos from the Rolling Stones, Warner Brothers, Virgin, Puma, Pizza Hut, and the Barack Obama campaign.