These baby car logos and emblems are too darn cute! The Minichamps campaign features the opulent Italian brands Jaguar, Lamborghini, Ferrari and Maserati in their imagined infant stages.
The adorable ads were created by Dentsu Brazil for Minichamps, a company that makes miniature Italian luxury cars that are intended more to be collectibles than toys.
Implications - The reinvention of an existing brand logo is something that artists, designers and art directors alike can benefit from doing. Particularly with advertising, logo hijacking can prove beneficial as it involves images that are already familiar to a consumer, capturing attention instantly and assisting in the addition of extra appeal.
Baby Luxury Car Logos
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Made to Order Clothing Labels
Light-Up Sci-Fi USBs
Minimalist Leather Card Sleeves
Increased Product Visibility Bottles
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Italian Minichamps Ads
- By: BiancaMay 1, 2008 Updated: Apr 18 2011