The only thing more popular or recognizable than Batman is the Batman logo. The character first appeared in Detective Comics #27 in May 1939.
Rodrigos Rojas created this really fun animated short that shows us the evolution of the Batman logo, including the original 1941 Boy Wonder Detective Comics and the 2006 Batman animated series.
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Implications - Through incorporating mass culture motifs into branding and product packaging, companies can better ensure that their product or service receives popular responses from consumers. Popular culture references allow businesses to broaden their target audience based on other interests within the mass media.
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