Warmth from Consumerism

 - Nov 13, 2007
References: nytostudios & notcot
A quilt that embodies the contemporary North American identity is out to provide security and warmth to 5 lucky owners.

Introduced by NYTO Studios, the handmade American Comfort Quilt is a collage of 58 logos of mass market retailers and fastfood chains.

"With today's increasingly fractured social fabric, it is now brands that give us a feeling of collective identity, heritage, and continuity, gradually taking over the role that family and cultural heritage once held," NotCot said. "Our identities are no longer defined by our ancestors and our traditions so much as by multinational corporations who shape our personas through advertising and product placement. The traditional American quilt serves as a living family document, surrounding us both physically and emotionally with the events and the people who came before us.

"This quilt forces us to question the cultural legacy we are passing along to the next generation."

As you cover your body with this quilt, you are representing the average North American consumers who find comfort from these top brands in their everyday lives.