Painted Rocks

Clean the Sky - Positive Eco Trends & Breakthroughs

Russian Gift Stones Feature Iconic Logos

— November 29, 2008 — World
Nesting dolls from Russia? Nyet, bring me a rock painted like an iPod to represent the former Communist country. What could be more iconic than the consumer-driven mindset grabbing the former Soviet Union? Is Black Friday far behind in Moscow or Minsk? Pop a rock of Pepsi or just go for the rock painted gold.

Implications - Pet rocks may have been a forgotten fad of the 70s, but the rise of environmentalism and eco-friendly art has given this lost medium a new life. Artists are increasingly using found objects as a canvas to create insightful works that comment on social issues such as consumption and waste, consumerism and junk food.

Trend Themes

  1. Eco-friendly Art — Opportunity for artists to create impactful works on social issues such as consumption and waste.
  2. Found Object Art — Trend of using rocks and other found objects as a canvas for creating art.
  3. Social Commentary Art — Use of art to comment on subjects such as consumerism and junk food.

Industry Implications

  1. Art — Opportunity for artists to enter the market with eco-friendly and found object art.
  2. Environmentalism — Growth opportunity for environmentally-conscious products and promotions.
  3. Junk Food Industry — Use of painted rocks and found objects could create art connecting to social commentary on the impact of such products.
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