Natural Rock-Imitating Extension Cords

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Willen Van Hooff and Pedestal Design the Power Gems

— July 11, 2025 — Art & Design
Designer Willen van Hooff works together with Danish desgin brand Pedestal to create Power Gems, which are extension cords designed to look like natural rock formations. It comes in the option of either a three or six-way power strip nestled into the structure, looking like it is emerging from something of nature.

The ceramic bodies have a heavy look and feel to it, designed as an art statement, taking up space rather than the opposite. van Hooff explains, "Plugs are like altars now – same with the wi-fi router. These are some of the most important things in our homes today. But we still try to hide them, under the couch or stuffed away in corners. That made me want to redesign them."

Image Credit: Willem Van Hooff

Trend Themes

  1. Aesthetic Technology Integration — Integrating everyday technology with aesthetic design transforms mundane home items into statement pieces.
  2. Nature-inspired Interiors — Blending natural elements with functional devices creates a harmonious living environment resonating with eco-luxury.
  3. Functional Artistry — Artistic designs for everyday objects blur the lines between art and utility, enhancing visual appeal in home technology.

Industry Implications

  1. Interior Design — Incorporating technology as part of home decor presents new opportunities for interior designers to innovate with tech-art hybrid products.
  2. Home Automation — Integrating artistic elements into home automation systems offers a new market segment focused on design-oriented consumers.
  3. Consumer Electronics — The rise of design-conscious electronics caters to a growing demand for tech products that double as decorative home elements.
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