Rethink communications designed this promotional campaign, called 'Table Wines,' to promote its package design capabilities. Each wine label focuses on a particular variety of table, providing future clients a taste of Rethink's personality, philosophy and sense of humor.
These wine labels from Rethink communications are awesome because they emphasize the product rather than the label. While Rethink's wine labels remain a packaging art concept, it would be great to see these designs produced.
Implications - DIG DEEPER
With so many similar products in the marketplace, it's often difficult for consumers to make a purchase decision. Products that flaunt uniquely designed packaging have the advantage of standing out against their competitors.
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