The ChappsMalina cases are a new approach to the design of medicinal packaging. Often when pain strikes, your rationality is skewed by your panic and immediate instinct to suppress your discomfort. Therefore, you grab any medicine you can find regardless of what the medication is actually designed to do.
Consisting of six minimalistic packaging designs, the ChappsMalina cases were created for Help Remedies and provide an empathetic solution to the panic experienced when one is in pain. The cases help guide those shopping for medicine by clearly articulating what the medicine is used for, and through compassionate labeling such as “help, I have a headache.”
Why This Trend Is Growing
- Empathetic Packaging
- Designing packaging with a more empathetic approach to help consumers choose the right product during a medicinal crisis.
- Minimalistic Packaging
- Opting for minimalistic packaging designs to help simplify product information and make it easier for consumers to identify products during a medicinal crisis.
- Compassionate Labeling
- Creating labels with more compassionate language to help consumers feel supported during a medicinal crisis.
Industries Being Reshaped
- Pharmaceutical Industry
- Developing new approaches to medication packaging that can help consumers navigate the overwhelming amount of medicine choices.
- Consumer Goods Industry
- Innovating the way products are packaged to make them more consumer-friendly during a medicinal crisis.
- Healthcare Industry
- Implementing empathetic packaging designs and labeling techniques to improve the overall patient experience and help support patients during a medicinal crisis.
