When you’re having a bad day, this collection of super happy ice cream packaging is sure to pick you right up (as well as what’s inside them!).
These laughing ice cream containers were part of a Graphic Design final project for the Caldas da Rainha College of Arts and Design in Portugal. The student creator, Joao Ricardo Machado, designed the ice cream packaging with exuberant, joyous facial expressions mainly to appeal to kids and represent the fun and deliciousness of eating ice cream. I’m assuming it wasn’t meant for adults because we’ll grab anything cold and sweet—no happy faces necessary—when stress hits!
What Makes This Trend Stand Out
- Emotive Packaging
- Designing packaging with emotive or expressive faces to create a memorable brand experience.
- Fun-focused Branding
- Creating branding centered around the enjoyment of your product to attract a younger audience.
- Anti-stress Marketing
- Promoting products as a stress-relief or mood-lifting item.
Sectors Adopting This
- Food and Beverage
- Creating happy and fun food packaging to stand out on store shelves.
- Marketing and Advertising
- Developing creative branding campaigns that incorporate fun-centered messaging and design.
- Design and Graphic Arts
- Incorporating emotive or expressive faces into packaging design as a unique selling point.
