Vee-Noh is the brilliantly creative packaging concept from the mind of Caroline Gilroy. It humorously plays with pronunciation and makes phonetic wine labels.
The phonetic wine (hence the name Vee-Noh) is sleekly and smartly packaged, playing off of fancy-sounding French and Italian names. Some of the Vee-noh’s from Caroline Gilroy’s collection of phonetic wine include Sha-Don-Aye and Shi-Raz-Mer-Low.
The cheeky packaging is sure to grab consumers' attention and allow even the most uneducated in the art of pronunciation to sound like they know what they are talking about.
Key Themes Behind This Trend
- Phonetic Packaging
- The use of clever phonetic packaging to appeal to consumers
- Humorous Labeling
- The trend of incorporating humor onto the packaging of products to attract consumers
- Creative Product Naming
- The use of creative and unique names for products that are easy to remember and pronounce
Where This Applies
- Wine and Spirits
- Opportunities to disrupt the wine and spirits industries with phonetic packaging and unique product names
- Food and Beverage
- The trend of using humor and creativity on product packaging can be applied to other industries within food and beverage
- Marketing and Advertising
- The use of humorous and creative packaging can inspire further innovation and opportunities in marketing and advertising
