Category
Tech
Automated Upkeep
Trend cluster
Category
Pop-Up
Eats
Mobile restaurants follow footsteps of pop-up stores, engage in tryvertising.
4.3
Trend score
Trend
What is the Pop-Up Eats trend?
Pop-Up Eats: Pop-up shops made a big wave in the world of retail last year. While still a favored method by retailers, especially fashion retailers, to promote and test their wares, pop-ups are also gaining attention among food businesses. Portable and with low overhead, these mobile kitchens allow restaurant owners to tryvertise their menus, similar to the tryvertising of traditional pop-up stores. For entrepreneurial chefs, pop-up restaurants may be a better way to kick off business than through heavy investment in traditional, non-mobile establishments.
Trend themes
Themes within the Pop-Up Eats trend
Three behaviours holding the trend together01
Pop-Up Food Establishments
Portable and low-overhead pop-up restaurants and cafes are gaining attention, allowing for tryvertising of menus and unique dining experiences.
02
Connective Food Apps
Smartphone apps that connect food trucks and carts to customers via social media and maps offer a solution to the challenge of tracking down these mobile eateries.
03
Turnkey Street Food Solutions
Turnkey mobile food solutions like Mobi Munch help business owners launch mobile food trucks and offer a diverse range of culinary options to meet consumer demand.
Industry implications
What the Pop-Up Eats trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Pop-up food establishments, food trucks, and apps are reshaping how consumers experience and access food, creating opportunities for businesses to innovate with unique dining concepts and technologies.
For
Retail
The trend of pop-up shops has expanded to include food establishments, providing retailers with an opportunity to explore innovative marketing schemes through temporary locations and installations.
For
Mobile Industry
Mobile food concepts have been made possible through the advent of mobile technology that allows for easier tracking of food trucks, mobile payment systems, and other innovative solutions that allow for more efficient food service at events and in unique locations.
Trend signals
Trend signals for Pop-Up Eats
Trend score 4.3 out of 10, from popularity 65%, activity 56%, freshness 8%.
Popularity65%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Pop-Up Eats trend
8 featured examples from Dec 19, 2010 to Jul 18, 2011CategoryAutos
Gourmet Bustaurants
The Le Truc Bus is a Mobile Meal-Serving Restaurant
Restaurants and food trucks can take advantage of the growing interest in mobile dining experiences.
CategoryMarketing
Pop-Up Portable Coffee Shops
The Nescafe Nomadic Cafe Center Gives You Your Caffeine Kick Anywhere
Disruptive innovation opportunity: Introduce innovative concepts, like pop-up portable coffee shops and mobile cafe centers, to attract new coffee drinkers and provide coffee in u…
CategoryLifestyle
Monumental Pop-Up Restaurants
The Cube from Electrolux Invades Europe's Tourist Spots & Mountains
Hotels and restaurants can leverage the concept of pop-up dining to attract customers and differentiate themselves from competitors.
CategoryAutos
Turnkey Street Food Solutions
Mobi Munch Helps Prospective Mobile Food Truck Owners Get Started
The food truck industry is experiencing growth as more restaurants and entrepreneurs enter the mobile food business.
CategoryMarketing
Pop-Up Fashion Restaurants
Mastermind JAPAN x The Great Burger Serves Up Culinary Delights
Fashion industry businesses can partner with food brands or create their own pop-up restaurants and cafes to create unique brand experiences and reach untapped markets.
CategoryArt & Design
Experimental Food Consulting
Harvey Nichols's Taste Lab Boasts a Stunning Test Tube Chandelier
Opportunity for disruptive innovation in introducing new food trends and concepts.
CategoryMarketing
Airplane Meal Tryvertising
Air France Food Truck Dishes Free Airline Grub to the Public
Airline companies looking to promote their food services.
CategoryTech
Ingenious Foodie Apps
FoodTruck FastPass is a Smartphone Solution for Mobile Food Carts
FoodTruck FastPass is specifically designed for food carts, making it relevant for the food and beverage industry.
