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Pop-Up Eats

Mobile restaurants follow footsteps of pop-up stores, engage in tryvertising

Implications - Pop-up shops made a big wave in the world of retail last year. While still a favored method by retailers, especially fashion retailers, to promote and test their wares, pop-ups are also gaining attention among food businesses. Portable and with low overhead, these mobile kitchens allow restaurant owners to tryvertise their menus, similar to the tryvertising of traditional pop-up stores. For entrepreneurial chefs, pop-up restaurants may be a better way to kick off business than through heavy investment in traditional, non-mobile establishments.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 66 Examples:
840,594 Total Clicks
Date Range:
Dec 10 — Jul 11
Trending:
Warm

Featured Examples

Gourmet Bustaurants
Gourmet Bustaurants
The Le Truc Bus is a Mobile Meal-Serving Restaurant
The Le Truc Bus is a revolutionary restaurant concept whose recent opening is grabbing an endless amount of attention from the blogosphere. So far, this bustaurant serves up gourmet sandwiches made from… MORE
Pop-Up Portable Coffee Shops
Pop-Up Portable Coffee Shops
The Nescafe Nomadic Cafe Center Gives You Your Caffeine Kick Anywhere
The Nescafe Nomadic Cafe Center is a concept by Australian designer Bobby Lowe, who decided to merge an urban coffee center and a retro travel trailer into one through this design. Created in hopes to… MORE
Monumental Pop-Up Restaurants
Monumental Pop-Up Restaurants
The Cube from Electrolux Invades Europe's Tourist Spots & Mountains
Appliance giant Electrolux is planning to open up a series of pop-up restaurants this spring atop the famous monuments and mountains of Europe. The Cube from Electrolux is a dining room with a max capacity… MORE
play_circle_filled Turnkey Street Food Solutions
Turnkey Street Food Solutions
Mobi Munch Helps Prospective Mobile Food Truck Owners Get Started
The Mobi Munch mobile truck service is a phenomenal business idea to enable restaurants to take to the street. The mobile food industry saw a spike when gourmet chefs began sell their treats on wheels.… MORE
Experimental Food Consulting
Experimental Food Consulting
Harvey Nichols's Taste Lab Boasts a Stunning Test Tube Chandelier
The Taste Lab is the latest pop-up space located on level five of Harvey Nichols's food market. As an initiative of Global Food Consulting, the Taste Lab introduces the most recent food news and trends… MORE
Pop-Up Fashion Restaurants
Pop-Up Fashion Restaurants
Mastermind JAPAN x The Great Burger Serves Up Culinary Delights
In a surprising move, fashion label Mastermind JAPAN has launched the mastermind JAPAN x The Great Burger pop-up restaurant. Mastermind JAPAN has always been well known for producing some of the finest… MORE
Airplane Meal Tryvertising
Airplane Meal Tryvertising
Air France Food Truck Dishes Free Airline Grub to the Public
In the hopes of promoting its gourmet airline food, Air France had a food truck zip around Manhattan for five days in March offering free food to the public. Since airline food typically has a bad reputation,… MORE
Ingenious Foodie Apps
Ingenious Foodie Apps
FoodTruck FastPass is a Smartphone Solution for Mobile Food Carts
FoodTruck FastPass helps connect mobile cart food carts to customers via its app. The app, which is currently available for Android devices for free on the Android Market, allows food carts a range of… MORE

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