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Pop-Up Eats

Mobile restaurants follow footsteps of pop-up stores, engage in tryvertising

Implications - Pop-up shops made a big wave in the world of retail last year. While still a favored method by retailers, especially fashion retailers, to promote and test their wares, pop-ups are also gaining attention among food businesses. Portable and with low overhead, these mobile kitchens allow restaurant owners to tryvertise their menus, similar to the tryvertising of traditional pop-up stores. For entrepreneurial chefs, pop-up restaurants may be a better way to kick off business than through heavy investment in traditional, non-mobile establishments.
SCORE 4.3
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736,955 Total Clicks
Dec 10 - Jul 11
Warm
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Featured Examples
Gourmet Bustaurants - The Le Truc Bus is a Mobile Meal-Serving Restaurant
SCORE 5
Average 20,737 Clicks Pub: Dec 19, 10
Gourmet Bustaurants
The Le Truc Bus is a Mobile Meal-Serving Restaurant
The Le Truc Bus is a revolutionary restaurant concept whose recent opening is grabbing an endless amount of attention from the blogosphere. So far, this bustaurant serves up gourmet sandwiches made from… [More]
Pop-Up Portable Coffee Shops - The Nescafe Nomadic Cafe Center Gives You Your Caffeine Kick Anywhere
SCORE 6.2
Warm 79,362 Clicks Pub: Mar 18, 11
Pop-Up Portable Coffee Shops
The Nescafe Nomadic Cafe Center Gives You Your Caffeine Kick Anywhere
The Nescafe Nomadic Cafe Center is a concept by Australian designer Bobby Lowe, who decided to merge an urban coffee center and a retro travel trailer into one through this design. Created in hopes to… [More]
Monumental Pop-Up Restaurants - The Cube from Electrolux Invades Europe's Tourist Spots & Mountains
SCORE 5.4
Warm 10,219 Clicks Pub: Mar 14, 11
Monumental Pop-Up Restaurants
The Cube from Electrolux Invades Europe's Tourist Spots & Mountains
Appliance giant Electrolux is planning to open up a series of pop-up restaurants this spring atop the famous monuments and mountains of Europe. The Cube from Electrolux is a dining room with a max capacity… [More]
Turnkey Street Food Solutions - Mobi Munch Helps Prospective Mobile Food Truck Owners Get Started
SCORE 3.8
Mild 2,920 Clicks Pub: Jul 11, 11
Turnkey Street Food Solutions
Mobi Munch Helps Prospective Mobile Food Truck Owners Get Started
The Mobi Munch mobile truck service is a phenomenal business idea to enable restaurants to take to the street. The mobile food industry saw a spike when gourmet chefs began sell their treats on wheels.… [More]
Experimental Food Consulting - Harvey Nichols's Taste Lab Boasts a Stunning Test Tube Chandelier
SCORE 2.2
Untested 4,471 Clicks Pub: Jun 14, 11
Experimental Food Consulting
Harvey Nichols's Taste Lab Boasts a Stunning Test Tube Chandelier
The Taste Lab is the latest pop-up space located on level five of Harvey Nichols's food market. As an initiative of Global Food Consulting, the Taste Lab introduces the most recent food news and trends… [More]
Pop-Up Fashion Restaurants - Mastermind JAPAN x The Great Burger Serves Up Culinary Delights
SCORE 3.3
Mild 5,262 Clicks Pub: Jul 17, 11
Pop-Up Fashion Restaurants
Mastermind JAPAN x The Great Burger Serves Up Culinary Delights
In a surprising move, fashion label Mastermind JAPAN has launched the mastermind JAPAN x The Great Burger pop-up restaurant. Mastermind JAPAN has always been well known for producing some of the finest… [More]
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