The Mobi Munch mobile truck service is a phenomenal business idea to enable restaurants to take to the street. The mobile food industry saw a spike when gourmet chefs began sell their treats on wheels. The industry has since been expanding, explains Mobi Munch, and restaurants like Subway are poised to play an even bigger role on the streets.
The Mobi Munch concept is really intriguing because it is a turnkey solution for business owners. With easy mobile solution like Mobi Munch, your choice of quick eats might get a healthy shot of diversity in the near future.
Implications - The lifestyle of youth consumers is one that is fast-paced and chaotic. These consumers have a desire for products that are high quality and efficient. Companies should take this lifestyle into account when pitching products to this demographic.