Ron English's 'McSupersized' is Based Loosely on Ronald McDonald
Christina Butty — July 30, 2009 — Art & Design
Ron English's McSupersized character was recently released in a translucent orange-red version.
Inspired by Ronald McDonald but with more girth, Ron English's McSupersized character has become iconic. His pop art in general pushes the envelope and challenges ideals in a fun and interesting way.
Arriving in a package made to look like a box of French fries, Ron English's McSupersized character is sure to sell out! Oh wait, it has:
Implications - Taking an already existing, familiar item and incorporating slight changes is a great way to gain attention from consumers. Companies should consider how to leverage pre-existing products and make certain alterations to generate further profit.
Inspired by Ronald McDonald but with more girth, Ron English's McSupersized character has become iconic. His pop art in general pushes the envelope and challenges ideals in a fun and interesting way.
Arriving in a package made to look like a box of French fries, Ron English's McSupersized character is sure to sell out! Oh wait, it has:
Implications - Taking an already existing, familiar item and incorporating slight changes is a great way to gain attention from consumers. Companies should consider how to leverage pre-existing products and make certain alterations to generate further profit.
Trend Themes
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Altered Familiarity — Experimenting with slight changes to existing, familiar products to capture consumer attention.
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Iconic Pop Art — Exploring the impact of pop art in challenging ideals and pushing artistic boundaries.
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Limited Edition Collectibles — Examining the popularity and potential profitability of limited edition merchandise.
Industry Implications
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Fast Food — Exploring opportunities for fast food chains to create limited edition collectibles and collaborations inspired by pop art.
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Art and Design — Providing inspiration for artists and designers to create disruptive and thought-provoking pieces that challenge traditional norms.
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Consumer Goods — Identifying potential for companies to leverage limited edition collectibles and altered familiar products to generate increased sales and brand awareness.
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