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Social Shoes

Cause-driven footwear gives consumers an easy way to show they care

Implications - When a brand like TOMS dedicates itself to social causes—and extensively markets its efforts—it’s easy for consumers to fall in step with the brand’s message and purchase those products over others. More people want to do their part—and they want others to see them doing it, especially if it’s something as simple as wearing the right shoes. Being the brand that consumers associate with social causes ulimately adds to the bottomline, making “social washing” a nonissue when it comes to luring more customers.
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
731,698 Total Clicks
Jan 11 - Aug 11
Warm
FashionMarketingCharitySocial GoodActivismBrandingShoes
Featured Examples
Celeb Twin Shoe Collabs - The TOMS + The Row Collection Offers Some Comfy Couture
SCORE 6.3
Warm 51,856 Clicks Pub: Jul 26, 11
Celeb Twin Shoe Collabs
The TOMS + The Row Collection Offers Some Comfy Couture
Everything the Olsen twins touch turns to gold, and the TOMS + The Row collection will be no exception. Considering that TOMS shoes are already highly coveted, having the high-fashion touch of these two… [More]
Golden Bridal Flats - The New TOMS Shoes Wedding Collection is Specially Made for Your Big Day
SCORE 5.6
Warm 31,096 Clicks Pub: Mar 1, 11
Golden Bridal Flats
The New TOMS Shoes Wedding Collection is Specially Made for Your Big Day
The new TOMS Shoes Wedding Collection features a variety of glorious flats specially made for your big day. The shoes come in ballet slipper pink, creamy white, black and even sparkly colors! There is… [More]
Bearded Botas Kicks - TOMS Movember Shoe Helps Change the Face of Men's Health
SCORE 5.7
Warm 10,894 Clicks Pub: Jul 28, 11
Bearded Botas Kicks
TOMS Movember Shoe Helps Change the Face of Men's Health
Aside from being delectably irresistible, the TOMS Movember shoe collection is helping to raise men’s health awareness. If you aren’t already familiar with the TOMS One for One program, you're in for a… [More]
Poverty-Fighting Footwear - These Keen Santiago Shoes Kick-Start Social Change
SCORE 3.7
Mild 6,776 Clicks Pub: Jan 20, 11
Poverty-Fighting Footwear
These Keen Santiago Shoes Kick-Start Social Change
These Keen Santiago Shoes are a big step forward when it comes to a positive business innovation that gives back to the very community that inspired it. After being inspired by Santiago’s propensity for… [More]
Worn Leather Loafers - The Oliberte MAGADO and NAVIRO Shoes are Made in Ethiopia
SCORE 4.3
Average 6,913 Clicks Pub: May 27, 11
Worn Leather Loafers
The Oliberte MAGADO and NAVIRO Shoes are Made in Ethiopia
As the summer rolls in, the release of the Oliberté MAGADO and NAVIRO shoes are a welcome addition to the warmer months. Oliberté is a socially-conscious footwear company that manufactures laid-back shoes… [More]
African-Sourced Sneakers - SAWA's Classic Shoes Strike a Balance Between Style and Substance
SCORE 2.7
Mild 2,993 Clicks Pub: Mar 29, 11
African-Sourced Sneakers
SAWA's Classic Shoes Strike a Balance Between Style and Substance
SAWA is a for-profit social business that sources and makes its sneakers in Africa. Clothing and footwear sold in North America, Europe and elsewhere, are ubiquitously made in Asia, but the founders of… [More]
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