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Social Shoes

Cause-driven footwear gives consumers an easy way to show they care

Implications - When a brand like TOMS dedicates itself to social causes—and extensively markets its efforts—it’s easy for consumers to fall in step with the brand’s message and purchase those products over others. More people want to do their part—and they want others to see them doing it, especially if it’s something as simple as wearing the right shoes. Being the brand that consumers associate with social causes ultimately adds to the bottom line, making “social washing” a nonissue when it comes to luring more customers.
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
386,958 Total Clicks
Jan 11 - May 17
Hot
FashionMarketingCharitySocial GoodActivismBrandingShoes
Featured Examples
Celeb Twin Shoe Collabs - The TOMS + The Row Collection Offers Some Comfy Couture
SCORE 6.3
Warm 52,083 Clicks Pub: Jul 26, 11
Celeb Twin Shoe Collabs
The TOMS + The Row Collection Offers Some Comfy Couture
Everything the Olsen twins touch turns to gold, and the TOMS + The Row collection will be no exception. Considering that TOMS shoes are already highly coveted, having the high-fashion touch of these two… [More]
Conceptual Biodegradable Sneakers - The adidas Futurecraft Biofabric Shoes are Made Using Biosteel
SCORE 7
Warm 2,245 Clicks Pub: Nov 20, 16
Conceptual Biodegradable Sneakers
The adidas Futurecraft Biofabric Shoes are Made Using Biosteel
The adidas Futurecraft Biofabric Shoes are designed as a pair of fashion accessories that enable users to eliminate the need for traditional plastic and rubber sneakers. Conceptually designed, the... [More]
Tradition-Protecting Sandals - This Company Aims to Restore An Ancient Shoe-Making Tradition
SCORE 5.7
Warm 1,821 Clicks Pub: Jun 14, 16
Tradition-Protecting Sandals
This Company Aims to Restore An Ancient Shoe-Making Tradition
Vivobarefoot is a brand that aims to restore and revitalize an ancient shoe-making tradition and will offer only 1,500 of these shoes annually. The sandals are made from eland skin which is an... [More]
Bearded Botas Kicks - TOMS Movember Shoe Helps Change the Face of Men's Health
SCORE 5.7
Warm 10,967 Clicks Pub: Jul 28, 11
Bearded Botas Kicks
TOMS Movember Shoe Helps Change the Face of Men's Health
Aside from being delectably irresistible, the TOMS Movember shoe collection is helping to raise men’s health awareness. If you aren’t already familiar with the TOMS One for One program, you're in for a… [More]
Poverty-Fighting Footwear - These Keen Santiago Shoes Kick-Start Social Change
SCORE 3.7
Mild 6,840 Clicks Pub: Jan 20, 11
Poverty-Fighting Footwear
These Keen Santiago Shoes Kick-Start Social Change
These Keen Santiago Shoes are a big step forward when it comes to a positive business innovation that gives back to the very community that inspired it. After being inspired by Santiago’s propensity for… [More]
Retro Rainbow Sneakers - The Nike Be True Shoes Feature a Rainbow Stripe to Celebrate Pride Month
SCORE 4.2
Average 868 Clicks Pub: May 28, 17
Retro Rainbow Sneakers
The Nike Be True Shoes Feature a Rainbow Stripe to Celebrate Pride Month
These Nike Be True sneakers were released to support the LGBTQ+ community during Pride Month. The Nike Cortez Be True Collection have a special edition colorway as part of the brand’s equality... [More]
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