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Co-Branded Rapper Sneakers

The New Yeezy Boost 350s Features BAPE's Often-Used Camouflage Pattern

— October 27, 2016 — Pop Culture
A new Yeezy Boost 350 has been revealed, after the well-loved Kanye West model was granted a fresh colorway dubbed 'Moonrock,' which resulted from a collaborative effort between adidas and a Japanese streetwear giant known as A Bathing Ape.

Staying true to the sneaker's original construction that's proven successful both in the eyes of consumers and the many brands that have tried to emulate it since its release, the Moonrock update is lightweight, flexible and luxuriously cushioned -- making for a versatile piece of footwear that consumers can look forward to showing off on the daily.

What's different about the new Yeezy Boost 350s however is its colorway, which features BAPE's logo subtly in camouflage fashion. Diverting from the traditional combination of greens that are often used for the pattern, the new Yeezy Boost 350s swap between white, blue-gray and black.
Trend Themes
1. Co-branded Sneakers - There is a trend of collaborating with other brands to create unique and limited-edition sneaker designs, creating opportunities for innovative and exclusive products.
2. Streetwear-driven Fashion - The streetwear industry is influencing high-fashion brands, leading to collaborations between streetwear and luxury labels and opening up possibilities for disruptive collaborations and designs.
3. Subtle Logos and Patterns - There is a trend of incorporating logos and patterns in a more subtle and abstract way in fashion, providing an opportunity for brands to create unique and eye-catching designs with hidden branding elements.
Industry Implications
1. Fashion - The fashion industry has seen notable collaborations between high-fashion brands and streetwear labels, allowing for disruptive and unique product designs.
2. Footwear - The footwear industry is experiencing collaborations between sneaker brands and other influential labels, creating limited-edition and innovative shoe designs.
3. Streetwear - Streetwear brands have been collaborating with fashion and luxury labels, resulting in unique and disruptive fashion products that appeal to a wider audience.
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