Category
Fashion
Scaled Restraint
Trend cluster
Category
Mischievous
Masculinity
Consumers are intrigued with the bad boy attitude.
5.3
Trend score
Trend
What is the Mischievous Masculinity trend?
Mischievous Masculinity: The men’s fashion world has gone through a variety of styles and aesthetics, from professional and preppy to rough and rugged. Now, it is seeing a throwback to the ‘50s greaser look and its accompanying “bad boy” attitude. With provocative images of mischief-seeking men, advertisers are using this retro revival to gain the attention of both females and males who are simply looking for a good time, if not a bit of trouble.
Trend themes
Themes within the Mischievous Masculinity trend
Three behaviours holding the trend together01
Revival of the Bad Boy Look
Men in the contemporary market are looking to explore different sides of themselves that were previously thought to be unacceptable.
02
Vintage Nostalgia
The use of retro aesthetics in fashion creates an appealing sense of nostalgia for different historical periods.
03
Streetwear on Boats
Marketing a product in an unexpected way could showcase its versatility and appeal to a large clientele.
Industry implications
What the Mischievous Masculinity trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Retro aesthetics and streetwear fashion have made a comeback as they provide a sense of nostalgia and unconventional fashion.
For
Marketing Industry
Marketing products in an unconventional way can be an effective way of connecting with customers and appeal to a wider range of people.
For
Photography Industry
Fashion shoots that use retro aesthetics continue to be popular among fashion brands and magazines, leading to new opportunities for photographers to develop their own styles.
Trend signals
Trend signals for Mischievous Masculinity
Trend score 5.3 out of 10, from popularity 74%, activity 79%, freshness 8%.
Popularity74%
Activity79%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Mischievous Masculinity trend
6 featured examples from Aug 18, 2010 to Jul 5, 2011CategoryFashion
Brooding Bad Boy Spreads
Isaac Weber Channels Original Emo Hottie James Dean for GQ Style
The retro rebel fashion trend showcased by Isaac Weber's photoshoot creates disruptive innovation opportunities for clothing brands to design and market new collections that cater…
CategoryFashion
Striking Greaser Menswear
The NEXUSVII Fall/Winter 2010 Collection Entitled ‘Madmaxx'
The fashion industry can benefit from exploring gender-bending designs and nostalgic revivals in menswear collections.
CategoryFashion
Historical Menswear Shoots
GQ Australia June/July 2011 Explores Decades of Dapper Dandies
Designers can create new collections that are inspired by iconic menswear styles from different decades.
CategoryFashion
Vintage Bad Boy Shoots
Get Your Dose of Classic Fashion with New Wave February 2011
Designers can explore the integration of vintage and contemporary styles to create new fashion lines.
CategoryFashion
Bad Boy Boat Lookbooks
The Mighty Healthy 2011 Summer Collection Brings the Street to the Marina
Potential for fashion companies to incorporate streetwear and versatile clothing into their collections for wider appeal.
CategoryFashion
50s Youth Clothing Campaigns
Blanco SS11 Rock Your Jeans Ads Capture Retro Adolescence
Fashion brands can incorporate retro elements into their designs and marketing strategies to appeal to consumers looking for a nostalgic aesthetic.
