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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,719 more

Mischievous Masculinity

Consumers are intrigued with the bad boy attitude

Implications - The men’s fashion world has gone through a variety of styles and aesthetics, from professional and preppy to rough and rugged. Now, it is seeing a throwback to the ‘50s greaser look and its accompanying “bad boy” attitude. With provocative images of mischief-seeking men, advertisers are using this retro revival to gain the attention of both females and males who are simply looking for a good time, if not a bit of trouble.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
1,290,451 Total Clicks
Date Range:
Aug 10 — Jul 11
Trending:
Hot

Featured Examples

Brooding Bad Boy Spreads
Brooding Bad Boy Spreads
Isaac Weber Channels Original Emo Hottie James Dean for GQ Style
Decked out in blue jeans and a black leather jacket, male model Isaac Weber does his best James Dean impression for the 2010 autumn/winter edition of GQ Style magazine. The combination of Isaac Weber's… MORE
Striking Greaser Menswear
Striking Greaser Menswear
The NEXUSVII Fall/Winter 2010 Collection Entitled ‘Madmaxx'
Entitled ‘MADMAXX,’ the NEXUSVII Fall/Winter 2010 collection has reproduced the sub-line that was produced between 2003 and 2006. Thank God that it’s back because the various aesthetics and themes featured… MORE
Vintage Bad Boy Shoots
Vintage Bad Boy Shoots
Get Your Dose of Classic Fashion with New Wave February 2011
Coute Que Coute recently updated its blog to feature the New Wave February 2011 editorial dubbed Stay Cats. The black and white photoshoot includes model McInnes, whose wicked gear was styled by Elle Packham.… MORE
Historical Menswear Shoots
Historical Menswear Shoots
GQ Australia June/July 2011 Explores Decades of Dapper Dandies
Retro for the Cool in GQ Australia June/July 2011 features model Mitchell King as a men's style icon from several different decades. Stylist Wayne Gross channeled eight distinct style silhouettes: 70s… MORE
Bad Boy Boat Lookbooks
Bad Boy Boat Lookbooks
The Mighty Healthy 2011 Summer Collection Brings the Street to the Marina
While sailboats are typically more appropriate to serve as the set for a preppy or nautical-themed photo shoot, the Mighty Healthy 2011 Summer Collection for men was showcased on a marina. The Mighty… MORE
play_circle_filled 50s Youth Clothing Campaigns
50s Youth Clothing Campaigns
Blanco SS11 Rock Your Jeans Ads Capture Retro Adolescence
I can't help but want to sing the 'Grease' soundtrack out loud when I look at the Blanco SS11 'Rock Your Jeans' campaign. Photographed by Hunter & Gatti, these pink pop images capture the best of the 1950s… MORE

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