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Historical Menswear Shoots

GQ Australia June/July 2011 Explores Decades of Dapper Dandies

— June 2, 2011 — Fashion
Retro for the Cool in GQ Australia June/July 2011 features model Mitchell King as a men's style icon from several different decades. Stylist Wayne Gross channeled eight distinct style silhouettes: 70s disco, 20s Duke of Windsor preppy, 50s Hollywood bad boy, retro sophisticated gentleman, noir, mid-century Mad Men, stark 90s elegance and modern cowboy.

Photographer Adrian Mesko captured Mitchell King in fall separates from designers like Chronicles of Never, Guess, Calvin Klein, Lacoste, Paul Smith, Kenzo, Emporio Armani, Louis Vuitton and Prada. King wears each look well, exuding confidence, edginess and undeniable masculinity.

My favorite look from Retro for the Cool in GQ Australia June/July 2011 is the one that channels 90s sophistication. The skinny tie combined with the matching three-quarter length coat and white pants is pure perfection.
Trend Themes
1. Retro Menswear - Opportunity for designers and retailers to tap into the growing demand for vintage-inspired menswear collections.
2. Decade-inspired Fashion - Brands can create unique marketing campaigns by leveraging the nostalgia for fashion from different eras.
3. Masculine Elegance - Opportunity to redefine traditional notions of masculinity and offer sophisticated, tailored styles for men.
Industry Implications
1. Fashion Design - Designers can create new collections that are inspired by iconic menswear styles from different decades.
2. Retail - Retailers can curate specialized sections or collaborate with designers to offer decade-inspired fashion for the modern man.
3. Marketing and Advertising - Brands can leverage the nostalgia for different eras to create memorable and impactful campaigns that resonate with consumers.
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