Looking to bring more variance to its 'Tubular Entrap' model for women, adidas Originals came up with the 'Ice Purple' edition.
Like past versions, the silhouette of the sneakers is attractively streamlined -- with its upper featuring a lightweight and flexible construction. What's most unique about the upper however is its use of shimmering rose material that's slightly metallic. Not only does this add to the futuristic look that's maintained by the streamlined construction, but it adds a touch of feminine lavishness.
Finishing off the new Tubular Entrap is a breathable mesh-like material that appears under the pink laces, as well as a thick ribbon over top that designates the make. The white soles are sleek and textured, offering the Ice Purple model a complementary support system.
Key Themes Behind This Trend
- Futuristic Look
- Disruptive innovation opportunity: Develop new materials and construction techniques to create futuristic-looking products in various industries.
- Lightweight and Flexible
- Disruptive innovation opportunity: Design and produce lightweight and flexible footwear for the fashion and athletic industries.
- Feminine Lavishness
- Disruptive innovation opportunity: Create products that combine femininity and luxury, appealing to the growing market of stylish and affluent women.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Integrate advanced materials and innovative designs in the fashion industry to meet the evolving consumer demands for futuristic and luxurious products.
- Athletic
- Disruptive innovation opportunity: Develop lightweight and flexible athletic footwear to enhance performance and comfort for athletes.
- Luxury
- Disruptive innovation opportunity: Combine femininity and opulence in luxury products, catering to the desires of sophisticated and fashion-forward individuals.
