The flip flop style of footwear was traditionally a highly disposable sandal that would be used and discarded without a second thought. However, 'CIABATTINAMILANO' flip flops are designed from premium materials to ensure long-lasting wear without having to ditch them after a couple wears.
Aside from the quality materials used, the 'CIABATTINAMILANO' flip flops feature a glow-in-the-dark aesthetic that's present in the sandal's strap. The waterproof design of the pigment ensures that water or continued wear won't allow the photo luminescent pigment to fade away.
Coming in several styles and colors to choose from, the 'CIABATTINAMILANO' flip flop styles are currently funding on Kickstarter. The Italian sandals are set to debut to backers in June -- just in time for summer.
Key Themes Behind This Trend
- Sustainable Fashion
- Opportunity for sustainable fashion disruption through using premium, long-lasting materials in traditionally disposable items.
- Glow-in-the-dark Accessories
- Opportunity to tap into the novelty and playful trend of glow-in-the-dark materials in accessories.
- Waterproof Fashion
- Opportunity to create waterproof designs to increase the longevity of fashion items.
Where This Applies
- Footwear
- Innovations in long-lasting, sustainable materials and novelty designs provide opportunities for footwear brands to capture market share.
- Fashion Accessories
- Glow-in-the-dark accessories, such as jewelry and bags, offer a playful twist to traditional accessories and can appeal to a wider audience.
- Outdoor / Adventure Gear
- Waterproof design innovations can be implemented in outdoor gear and equipment to increase durability and enhance user experience.
