Category
Autos
Racing Homage
Trend cluster
Category
Two-Wheeled
World
Encouraging cycling through innovations that facilitate biking.
5.1
Trend score
Trend
What is the Two-Wheeled World trend?
Two-Wheeled World: According to a 2010 report by the National Bicycle Dealers Association, in 2009 the U.S. bicycle industry sold $5.6 billion in bicycles and equipment. Thus, there is no question that today’s consumers love two-wheeled transport, whether for environmental or health reasons. To accommodate the growing number of bike-lovers, innovations are becoming available that make cycling easier, from increased urban bike rentals and bike lanes to bike storage areas and on-the-go repair stations.
Trend themes
Themes within the Two-Wheeled World trend
Three behaviours holding the trend together01
Green Transportation
The growing concern over the environment and climate change has made consumers prioritize more eco-friendly transportation alternatives.
02
Micro-Mobility
More people prefer using smaller modes of transportation like bicycles and electric scooters because of their convenience, affordability, and eco-friendliness.
03
Smart Transportation
Transportation innovations with embedded technology are gaining traction among consumers who prioritize efficiency and convenience in their daily commutes.
Industry implications
What the Two-Wheeled World trend means for industry
Where the trend changes the playbookFor
Sustainable Energy
The use of solar power for bike lanes and bike storage has great potential for sustainable energy companies looking to expand their product offerings.
For
Urban Planning
Smart bike lanes and parking buildings have disrupted urban planning by providing a more eco-friendly and efficient mode of transportation for city dwellers.
For
Smart Mobility
The development of high-tech bike-sharing systems and bike repair stations provides an opportunity for companies in the smart mobility industry to provide innovative solutions for commuters.
Trend signals
Trend signals for Two-Wheeled World
Trend score 5.1 out of 10, from popularity 73%, activity 71%, freshness 8%.
Popularity73%
Activity71%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Two-Wheeled World trend
7 featured examples from Feb 1 to Aug 14, 2011CategoryAutos
Climbing Cycle Storage
The Manifesto Bike Hanger Keeps Your Ride From Reaching Thieves
Disruptive innovation opportunity for incorporating vertical bike storage systems into urban planning strategies for improved bike infrastructure.
CategoryEco
Roadside Bike Fixers
Take Care of All Your Cycling Needs With the Bicycle Repair Station
Transportation industry can benefit from providing self-service bike repair stations and customizing their offerings for cyclists.
CategorySocial Good
Hi-Tech Borrowed Bicycles
The i-Go Rentable E-Bike System Attracts All Urban Types
The rentable e-bike system can disrupt the transportation industry, providing a less expensive and more eco-friendly mode of transportation for urban dwellers.
CategoryEco
Bike Parking Buildings
The Nunc Architects Fietsenpakhuis Protects Cycles and the Environment
Urban planners can embrace the trend of bike parking buildings by incorporating them into city infrastructure, supporting sustainable transportation options.
CategoryTech
DIY Bike Lanes
Vladimir Turner and Ondrej Mlady Have Created Their Own Paths
Opportunity for bike companies to create innovative safety accessories.
CategoryEco
Eco Biking Paths
The SolaRoad Will Turn Bike Paths into Energy-Generating Surfaces
The renewable energy industry can benefit from the development and implementation of solar-powered bike paths.
CategoryAutos
Bike-Lending Double Deckers
The Bicycle Library Rents Out Two-Wheelers From a Converted Bus
The Bicycle Library signifies disruptive innovation opportunities in the green transportation industry.
