Encouraging cycling through innovations that facilitate biking
Implications - According to a 2010 report by the National Bicycle Dealers Association, in 2009 the U.S. bicycle industry sold $5.6 billion in bicycles and equipment. Thus, there is no question that today’s consumers love two-wheeled transport, whether for environmental or health reasons. To accommodate the growing number of bike-lovers, innovations are becoming available that make cycling easier, from increased urban bike rentals and bike lanes to bike storage areas and on-the-go repair stations.
Trend Themes
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Green Transportation — The growing concern over the environment and climate change has made consumers prioritize more eco-friendly transportation alternatives.
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Micro-mobility — More people prefer using smaller modes of transportation like bicycles and electric scooters because of their convenience, affordability, and eco-friendliness.
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Smart Transportation — Transportation innovations with embedded technology are gaining traction among consumers who prioritize efficiency and convenience in their daily commutes.
Industry Implications
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Sustainable Energy — The use of solar power for bike lanes and bike storage has great potential for sustainable energy companies looking to expand their product offerings.
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Urban Planning — Smart bike lanes and parking buildings have disrupted urban planning by providing a more eco-friendly and efficient mode of transportation for city dwellers.
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Smart Mobility — The development of high-tech bike-sharing systems and bike repair stations provides an opportunity for companies in the smart mobility industry to provide innovative solutions for commuters.
