Category
Art & Design
Untethered Range
Trend cluster
Category
Social
Filtering
Integrated social media accounts allow for convenient networking.
3.0
Trend score
What's Happening
What is the Social Filtering trend?
Social Filtering: Skype, Facebook, Twitter, LinkedIn—social media sites are crowding the web, and many consumers are finding it difficult to stay updated on all of their social media accounts. Thankfully, there are now sites that allow online users to integrate all of their accounts into one convenient place. With more social media tools, apps and sites popping up every day, filtered content and multitasking capabilities will become more important aspects of online networking.
Evidence
Examples of the Social Filtering trend
CategoryBusiness
Topic Trending Social Media Sites
Utopic Keeps You Up-to-Date on All Your Friend's Interests
Marketing professionals can take advantage of social media aggregation tools like Utopic to gain insights into what's trending among their target audience and create more effectiv…
CategoryTech
TV-Like Networking
Flip Through iBuddz's Channels for Integrated Social Networking
Disruptive innovation opportunity: Integrate real-time social networking with multimedia content to create a more immersive and interactive user experience.
CategoryTech
Multitasking Instant Messaging
The 'imo' App Combines Skype, Facebook and MSN Together
Developing similar apps that integrate multiple communication platforms could revolutionize the mobile app industry.
CategoryTech
Friend-Filtered Content
Meebo Minibar Helps Curate Content for You by Connecting to Others
The social media industry can leverage the idea of friend-filtered content to enhance user engagement and personalization.
CategoryTech
Friend-Filtered News
Comunitee Social News Uses Your Network to Deliver Relevant News Stories
The Comunitee social news web app leverages social media networks to deliver personalized news.
Trend themes
Themes within the Social Filtering trend
Three behaviours holding the trend together01
Integrated Social Media Accounts
As social media sites continue to crowd the web, consumers' need for integrated accounts will increase, making filtered content and multitasking capabilities of online networking important aspects.
02
Social Media Friend Filters
Social media sites using filters based on user networks and preferences have emerged, presenting opportunities to change the way people consume their daily intake of news and curate the vast content of the web.
03
Multitasking Instant Messaging
The need to integrate different instant messaging programs into one platform has been met, providing users with multitasking power tools to communicate faster and easier than ever before.
Industry implications
What the Social Filtering trend means for industry
Where the trend changes the playbookFor
Social Media Marketing
There is an opportunity for companies and brands to integrate people and their social/Online activities with their friends to benefit from the strengthened friendship ties they create.
For
News and Media
Innovative methods of news consumption using social media filters offer opportunities to change the way people receive and consume the news.
For
Communications Technology
The integration of different instant messaging programs into one platform presents an opportunity for communications technology companies to create multitasking power tools for users.
Trend signals
Trend signals for Social Filtering
Trend score 3.0 out of 10, from popularity 53%, activity 29%, freshness 8%.
Popularity53%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
