Category
Tech
Automated Upkeep
Trend cluster
Category
Action
Marketing
Extreme sports themes catch the eyes of thrill seekers.
3.9
Trend score
Trend
What is the Action Marketing trend?
Action Marketing: With attention spans at an all-time low, the challenge of any company is gaining and maintaining a customer’s attention. Extreme sports themes offer a way to catch the attention of a younger, risk-taking audience, something that brands like Nike and Mountain Dew are recognizing. In a similar vein, brands that specialize in snowboarding, biking and other sports-related products are seeing the benefits of upgrading their wares to include “extreme” features, which appeal to today’s increasing number of thrill seekers.
Trend themes
Themes within the Action Marketing trend
Three behaviours holding the trend together01
Extreme Sports Advertising
Brands are using extreme sports themes to catch the attention of younger, risk-taking audiences.
02
Extreme Sports Equipment Innovation
Sports-related brands are upgrading their wares to include “extreme” features.
03
Social Media Extreme Sports Competitions
Companies are utilizing social media to let sports enthusiasts film their own epicness with their personal crew.
Industry implications
What the Action Marketing trend means for industry
Where the trend changes the playbookFor
Sports and Athletic Apparel
Opportunities for companies to introduce edgier lines to attract younger, risk-taking audiences.
For
Extreme Sports Equipment and Gear
Disruptive innovation opportunities to refine and develop better equipment, safety gear and clothing for emerging extreme sports.
For
Social Media Marketing
Creative tactics around social media promotions for companies to launch interactive extreme sports teaser campaigns from extreme sports photo contests to live streaming events.
Trend signals
Trend signals for Action Marketing
Trend score 3.9 out of 10, from popularity 63%, activity 45%, freshness 8%.
Popularity63%
Activity45%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Action Marketing trend
7 featured examples from Jan 10 to Jun 13, 2011CategoryAutos
Sky-High Superbikes
The Phil Pauley 'Bullet' is a High Speed Flying Motorbike
Disruptive innovation opportunity: Integrate flying motorbike technology into the world of motorcycle racing for thrilling and futuristic competitions.
CategoryAutos
Heliboarding Choppers
Snowboarders Can Hit Up Super Gnarly Slopes in the AvA 299 DROP
Helicopter technology improvements for extreme sports transportation innovation.
CategoryMarketing
Arcade Skate Parks
The Mountain Dew Skate Pinball Ad Features an Epic Extreme Sports Arena
Opportunities for gear and equipment manufacturers and suppliers to cater to a new niche market for extreme sports parks and experiences.
CategoryAutos
Extreme Sports Toy Companies
Hot Wheels Will Attempt the World's Longest Car Jump at the Indy 500
Toy manufacturers should explore creating more extreme sports toys to appeal to older audiences and diversify their product range beyond traditional toys.
CategoryLifestyle
Supercharged Snow Sports
Speedflying Combines Skiing and Parachuting in Death-Defying Video
Speedflying can be a compelling travel destination, therefore, the travel and tourism industry can facilitate new experiences around this sport by providing training and equipment…
CategoryPop Culture
Extreme Sports Crew Contests
Record Epic Skills for Nike's 'The Chosen' Facebook Campaign
This industry can benefit from the interactive social media campaign trend by showcasing their products in extreme sports settings and engaging with their target audience.
CategoryLifestyle
Midnight Extreme Sports Ads
The Nike Chosen: Just Do It Commercial Will Amp You Up
Sports equipment manufacturers can develop specialized equipment tailored to nighttime extreme sports to meet the growing demand for this type of equipment.
