Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The No Tankers Campaign by Rethink Canada is Smart

 - May 30, 2011
References: rethinkcanada & thisiscolossal
The No Tankers campaign from Rethink Canada is truly a clever display of smart advertising.

The No Tankers posters were a simple design of a black inked tanker ship. Then, once the rain came, the posters' pictures would slowly drip down, and the ink would reveal the message of "Oil Spills Affect Everyone." Of course, the ink used was environmentally friendly as well as water-soluble. The campaign took place in Vancouver, where the ads were placed in the street as wild postings.

The No Tankers campaign from Rethink Canada displays a true understanding of the situation at hand and the message is delivered in an effective method. With a simple call to action placed at the bottom of the melted tanks, the No Tankers campaign is a must-see.