Category
Lifestyle
Assisted Choices
Trend cluster
Category
Gamer-Chic
Video games continue to expand to appeal to the fashion world.
5.1
Trend score
Trend
What is the Gamer-Chic trend?
Gamer-Chic: The geek-chic look has grown far beyond the classic box-rimmed glasses and suspenders, now including contemporary video game characters that have sprouted through the development of technological apps. Appealing to both gamers and fashion-forward consumers alike, game-centric apparel is surely a signification that the pop culture world will continue to grow beyond its own industry and reach into other realms.
Trend themes
Themes within the Gamer-Chic trend
Three behaviours holding the trend together01
Gaming Fashion
The expansion of video game characters into the fashion industry is creating new opportunities for clothing companies to create unique and appealing geek-chic apparel.
02
Pop Culture Crossovers
The merging of different pop culture icons, such as Star Wars and Angry Birds, provides a new avenue for fashion-forward consumers to express their love for all things geeky.
03
Nostalgic Gaming Revivals
The revival of classic video game characters, such as Super Mario, for use in trendy clothing and footwear is a popular trend that brings gamers and fashion enthusiasts together.
Industry implications
What the Gamer-Chic trend means for industry
Where the trend changes the playbookFor
Fashion
Clothing companies can capitalize on the gaming industry's growing popularity by creating unique, eye-catching apparel inspired by classic video game characters.
For
Gaming
The gaming industry can expand its reach beyond traditional video games by collaborating with fashion companies to create clothing and footwear based on popular video game characters.
For
Entertainment
The merging of different pop culture icons, such as Star Wars and Angry Birds, into clothing and footwear designs can attract a wider audience of fans from various entertainment industries.
Trend signals
Trend signals for Gamer-Chic
Trend score 5.1 out of 10, from popularity 77%, activity 67%, freshness 8%.
Popularity77%
Activity67%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Gamer-Chic trend
5 featured examples from Dec 21, 2010 to Jun 20, 2011CategoryTech
Revealing Avian Fashions
Release Your Inner Geek with the Angry Birds Halter Top
Disruptive innovation opportunity: Integrate technology into fashion design, such as incorporating video game characters into high-end clothing collections.
CategoryTech
Geeky Gaming Sneakers
Converse Super Mario Bros Chuck Taylors Level Up Your Streetwear Game
The fashion and apparel industry can leverage the popularity of video games to create unique and sought-after sneaker designs, capturing the attention of gaming enthusiasts.
CategoryTech
Geeky Gamer Jackets
Super Mario Hoodies Turn You into a Gaming Hero
Fashion retailers can explore partnerships or collaborations to create gaming-inspired apparel that appeals to nostalgic gamers.
CategoryFashion
Geeky Gaming Sneakers (UPDATE)
Two New Super Mario Converse Shoes to Hit the Market
The gaming industry could tap into the trend of gamer sneakers by collaborating with shoe brands to create limited edition shoes based on popular games.
CategoryPop Culture
Geek Crossover Fashion
The Angry Birds vs Star Wars T-Shirt Has a Nerdy Design
Fashion retailers can capitalize on the popularity of pop culture by incorporating different fandoms into their designs, appealing to a wider range of customers.
