Category
Lifestyle
Assisted Choices
Trend cluster
Category
Guerrilla
Gardening
The marketplace becomes a playground for stealth gardening.
3.8
Trend score
Trend
What is the Guerrilla Gardening trend?
Guerrilla Gardening: With urbanization contributing to the loss of lush, green landscapes and gardens, guerrilla gardening seems to be one attempt at a solution. Those—be it product designers, activists or average consumers—yearning for greener pastures (literally) are turning to stealth ways to infuse everyday products and the urban environment with more flowers, plants and the like. Everything from greeting cards and art projects to product packaging and asphalt have been struck with someone’s green thumb, proving that eco-friendly elements really can be incorporated into anything in the marketplace.
Trend themes
Themes within the Guerrilla Gardening trend
Three behaviours holding the trend together01
Urban Gardening
With urbanization contributing to the loss of lush, green landscapes and gardens, guerrilla gardening seems to be one attempt at a solution.
02
Seed Bombs
The seed bombs by SuckUK have the potential to entice non-gardeners in helping to contribute to the green movement.
03
Upcycling
Botanical Paperworks and Vanessa Harden's Subversive Gardener concept demonstrate how recycling waste and reusing everyday objects can be used to promote gardening sustainability.
Industry implications
What the Guerrilla Gardening trend means for industry
Where the trend changes the playbookFor
Consumer Products
Product designers are creating guerrilla gardening solutions, from plantable greeting cards to upcycled packaging, to make it easier for consumers to incorporate greenery in their everyday lives.
For
Art and Design
Artists are using guerrilla gardening as a way to express their creativity in a way that is impactful to the environment and community.
For
Sustainability
Guerrilla gardening offers an opportunity for businesses to demonstrate their commitment to sustainable practices, from using eco-friendly materials to encouraging green initiatives in urban environments.
Trend signals
Trend signals for Guerrilla Gardening
Trend score 3.8 out of 10, from popularity 55%, activity 51%, freshness 8%.
Popularity55%
Activity51%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Guerrilla Gardening trend
6 featured examples from Mar 8, 2010 to Jun 13, 2011CategoryEco
Grenade Planters
These Seed Bombs are Grenade Exploding Gardening Tools
Expanding the target market for the gardening and landscaping industry by creating innovative and interactive products.
CategoryEco
Plantable Produce Packaging
Vegetable Labels by Ben Huttly Break Down Then Burgeon
The food packaging industry can explore the use of plantable labels as a more eco-friendly alternative to traditional packaging materials.
CategoryEco
Guerilla Asphalt Gardens
Pete Dungey Fills Up Potholes With Flowers
Civil engineering firms can explore innovative approaches to urban infrastructure, such as green infrastructure and community-engaged design, that address multiple societal and en…
CategoryEco
Mossy Maze Installations
'Moss Your City' Promotes Guerilla Gardens in London, England
The art industry can take advantage of the trend for indoor nature art installations to create unique, sustainable experiences for audiences.
CategoryEco
Plantable Greeting Cards
These Botanical Paperworks Cards Blossom into Wildflowers Once Buried
The greeting card industry has the opportunity to leverage the rising demand for eco-friendly cards, incorporating seed-embedded designs and sustainable materials to meet the need…
CategoryEco
Seed-Filled Pills
The Subversive Gardener Concept by Vanessa Harden is a Stealthy Planting Plan
The urban gardening industry can benefit from disruptive innovation by embracing the concept of seed-filled pills and stealthy plant installations to enhance green spaces in citie…
