The marketplace becomes a playground for stealth gardening
Implications - With urbanization contributing to the loss of lush, green landscapes and gardens, guerrilla gardening seems to be one attempt at a solution. Those—be it product designers, activists or average consumers—yearning for greener pastures (literally) are turning to stealth ways to infuse everyday products and the urban environment with more flowers, plants and the like. Everything from greeting cards and art projects to product packaging and asphalt have been struck with someone’s green thumb, proving that eco-friendly elements really can be incorporated into anything in the marketplace.
Trend Themes
1. Urban Gardening - With urbanization contributing to the loss of lush, green landscapes and gardens, guerrilla gardening seems to be one attempt at a solution.
2. Seed Bombs - The seed bombs by SuckUK have the potential to entice non-gardeners in helping to contribute to the green movement.
3. Upcycling - Botanical Paperworks and Vanessa Harden's Subversive Gardener concept demonstrate how recycling waste and reusing everyday objects can be used to promote gardening sustainability.
Industry Implications
1. Consumer Products - Product designers are creating guerrilla gardening solutions, from plantable greeting cards to upcycled packaging, to make it easier for consumers to incorporate greenery in their everyday lives.
2. Art and Design - Artists are using guerrilla gardening as a way to express their creativity in a way that is impactful to the environment and community.
3. Sustainability - Guerrilla gardening offers an opportunity for businesses to demonstrate their commitment to sustainable practices, from using eco-friendly materials to encouraging green initiatives in urban environments.
6 Featured, 50 Examples:
1,211,498 Total Clicks
Date Range:
Mar 10 — Jun 11
Trending:
Warm
Consumer Insight Topics:
