Fear of the “apocalypse” has consumers preparing for the worst
Implications - The resurgence of zombies in pop culture is undeniable, with zombie books, movies, TV shows and video games flooding the market. Associated with the “end of the world,” zombies strike a natural fear of preservation in humans, which, combined with recent talks of an impending apocalypse, has sparked a new kind of survivalist mentality. While survivalists of the past may have worried about natural disasters or other types of societal collapse (resource shortages), a new survivalist culture is coming to the fore armed with zombie survival kits, disaster-ready shelter and unparalleled knowledge about the possibility of apocalypse.
Trend Themes
1. Zombie Apocalypse Preparedness - The recent emergence of a survivalist culture that is worried about the end of the world as expressed in popular culture.
2. Off-the-grid Lifestyle - The desire to live a self-sustaining life, with no reliance on external resources, fueled by concerns about climate change, has led to a rise in the availability of pre-fabricated homes that can withstand natural disasters.
3. Post-apocalyptic Consumer Culture - The growth of a survivalist industry that caters to the growing concern amongst people over the possibility of the end of the world, in particular, the production of zombie-related goods such as apocalypse-ready housing kits and survival supplies.
Industry Implications
1. Real Estate & Housing - Opportunities for disruptive innovation exist in producing more efficient, sustainable and disaster-resistant homes.
2. Outdoor Gear & Survivalist Apparel - Opportunities for disruptive innovation exist in the production of versatile and multi-functional gear that can be used in a variety of extreme outdoor situations.
3. Disaster Relief Supplies - Opportunities for disruptive innovation exist in developing more affordable and efficient foodstuffs, supplements and survival kits that cater to people's needs in times of crisis or disaster.
6 Featured, 54 Examples:
1,149,180 Total Clicks
Date Range:
Feb 11 — Jun 11
Trending:
Average
Consumer Insight Topics:
