Category
Tech
Escalation Logic
Trend cluster
Category
Survivalist
Culture
Fear of the “apocalypse” has consumers preparing for the worst.
3.3
Trend score
What's Happening
What is the Survivalist Culture trend?
Survivalist Culture: The resurgence of zombies in pop culture is undeniable, with zombie books, movies, TV shows and video games flooding the market. Associated with the “end of the world,” zombies strike a natural fear of preservation in humans, which, combined with recent talks of an impending apocalypse, has sparked a new kind of survivalist mentality. While survivalists of the past may have worried about natural disasters or other types of societal collapse (resource shortages), a new survivalist culture is coming to the fore armed with zombie survival kits, disaster-ready shelter and unparalleled knowledge about the possibility of apocalypse.
Trend themes
Themes within the Survivalist Culture trend
Three behaviours holding the trend together01
Zombie Apocalypse Preparedness
The recent emergence of a survivalist culture that is worried about the end of the world as expressed in popular culture.
02
Off-the-Grid Lifestyle
The desire to live a self-sustaining life, with no reliance on external resources, fueled by concerns about climate change, has led to a rise in the availability of pre-fabricated homes that can withstand natural disasters.
03
Post-Apocalyptic Consumer Culture
The growth of a survivalist industry that caters to the growing concern amongst people over the possibility of the end of the world, in particular, the production of zombie-related goods such as apocalypse-ready housing kits and survival supplies.
Industry implications
What the Survivalist Culture trend means for industry
Where the trend changes the playbookFor
Real Estate & Housing
Opportunities for disruptive innovation exist in producing more efficient, sustainable and disaster-resistant homes.
For
Outdoor Gear & Survivalist Apparel
Opportunities for disruptive innovation exist in the production of versatile and multi-functional gear that can be used in a variety of extreme outdoor situations.
For
Disaster Relief Supplies
Opportunities for disruptive innovation exist in developing more affordable and efficient foodstuffs, supplements and survival kits that cater to people's needs in times of crisis or disaster.
Trend signals
Trend signals for Survivalist Culture
Trend score 3.3 out of 10, from popularity 48%, activity 42%, freshness 8%.
Popularity48%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Survivalist Culture trend
6 featured examples from Feb 11 to Jun 18, 2011CategoryEco
Prefab Disaster Housing
The Cusabo Island Home is an Off-Grid Residence Fit for the Apocalypse
The Cusabo Island home demonstrates opportunities for the prefab housing industry to develop disaster-resistant and sustainable homes.
CategoryTech
Customized Zombie Games
Street View Zombie Apocalypse by Mike Lacher has Fun With Google Maps
The gaming industry can leverage the success of Street View Zombie Apocalypse to create new, innovative games that incorporate real-world elements for a more immersive experience.
CategoryPop Culture
Zombie Survival Packs
Prepare Yourself Against Flesh Eaters With the Undead Kit
Opportunities for outdoor and camping retailers to add prepper and zombie-themed survival gear to their product lines.
CategoryLifestyle
Extreme Survival Kits (UPDATE)
The Gerber Bear Grylls Ultimate Kit is Ready for Anything
The outdoor recreation industry can capitalize on the growth in extreme exercise routines and increase in outdoor activities by creating and promoting survival gear products that…
CategoryTech
Apocalypse-Ready Boom Boxes
The Tho­dio A-​​Box Prepares You for Zombie Outbreaks
The consumer electronics industry can tap into the trend of apocalypse-ready gadgets by creating music players and other devices that are durable and can withstand extreme conditi…
CategoryLifestyle
Survivalist Supplements
Survival Tabs Are Food Rations for Post-Armageddon Pill-Poppers
There is an opportunity for disruptive innovation in the emergency supplies industry, creating new products that are essential for preparedness.
